Flipism, sometimes written as "Flippism," is a pseudophilosophy under which all decisions are made by flipping a coin. It originally appeared in the Disney comic "Flip Decision" by Carl Barks, published in 1953. Barks called a practitioner of "Flipism" a "Flippist" (with two P's).
In the comic book, Donald Duck meets Professor Batty, who persuades Donald to make decisions based on flipping a coin at every crossroad of life. "Life is but a gamble! Let flipism chart your ramble!" Donald soon gets into trouble when following this advice. He drives a one way road in the wrong direction and is fined $50. The reason for the fine is not the bad driving but letting the coin do the thinking. Indeed, there are those who view the resort to Flipism to be a disavowal of responsibility for making personal and societal decisions based upon rationality. However, in the end, flipism shows surprising efficiency in guiding some decisions.
Flipism in decision-making 
Flipism is a normative decision theory in a sense that it prescribes how decisions should be made. In the comic, flipism shows remarkable ability to make right conclusions without any information – but only once in a while. Of course, in real life flipping a coin would only lead to random decisions. However, there is an article about benefits of some randomness in the decision-making process in certain conditions. It notes:
Though the author himself may have intended this as a rejection of the idea that rationality (in the standard sense) has some special claim to superiority as a basis for making decisions, what he may really have discovered are the potential benefits of strategic commitment to randomization.
Commitment to a non-trivial mixed strategy can be beneficial for the informed party in a potential conflict under asymmetric information, as it allows the player to manipulate his opponent’s beliefs in an optimal fashion. Such a strategy also makes the player less inclined to enter into conflict when it is avoidable. Coins and "flipism" have been used to suggest mathematical outcomes to a variation of the Prisoners Dilemma.
Another way of seeing the utility of flipism in decision-making can be called revealed preferences. In the traditional form, revealed preferences mean that the preferences of consumers can be revealed by their purchasing habits. With flipism, the preferences can be revealed to the decision-maker themselves. Decisions with conflicting preferences are especially difficult even in situations where there is only one decision-maker and no uncertainty. The decision options may be either all appealing or all unpleasant, and therefore the decision-maker is unable to choose. Flipism, i.e., flipping a coin can be used to find a solution. However, the decision-maker should not decide based on the coin but instead observe his or her own feelings about the outcome; whether it was relieving or agonizing. In this way, flipism removes the mental block related to the act of decision-making, and the post-decision preferences can be revealed before the decision is actually made. An example of revealed preferences is embodied in the Old Testament story, the Judgment of Solomon, wherein King Solomon offered to resolve a child custody dispute by ordering the baby cut in two, and upon seeing the reactions made an award.
Still a third approach is to look at flipism as the endpoint of a continuum bounded on the other side by perfectly rational decision-making. Flipism requires the minimum possible cognitive overhead to make decisions, at the price of making sub-optimized choices. Truly rational decision-making requires a tremendous investment in information and cognition to arrive at an optimum decision. However, the expected marginal value of information gathered (discounted for risk and uncertainty) is often lower than the marginal cost of the information or processing itself. The concept of bounded rationality posits that people employ cognitive parsimony, gathering only what they expect to be sufficient information to arrive at a satisficing (or "good enough") solution. Flipism is therefore a perfectly rational strategy to employ when the cost of information is very high relative to its expected value. Compare Motivated tactician.
This is a commonly recognized decision making technique used in everyday life. Other similar methods include:
- coin flipping, cutting a deck of playing cards, finding a quotation in a holy book, consulting the Magic 8-ball, rolling a die, and other random or coincidence methods;
- accepting the first option that seems like it might achieve the desired result (known as satisficing), given the marginal effort involved in trying to process the information and optimize the result.
- astrology, augury, fortune cookies, prayer, tarot cards, revelation, Methods of divination or other forms of divination or oracular device.
Similar concepts 
- In game theory, negotiations, nuclear deterrence, diplomacy and other Conflict theory – rationality, realpolitik or realism can themselves limit strategies and results. They can limit the ability of a player to make demands or get its own way through bluff, bully, instill fear, cause apprehension, or psychologically manipulate or send a heeded warning—and therefore can increase the likelihood that an opposing party may engage in objectionable or unwelcome behavior. If one knows the lines and can predict the response, then predictability and proportionality become a restraint, not a virtue. Consequently, 'taunting a junkyard dog is OK, if you know you are beyond the reach of its tether.' Thus irrationality (real or perceived) can be an important countervailing tool or strategy, particularly as a deterrent and if it engenders hesitation, fear, negotiation and resolution, or change of course. On the other hand, alternate strategies such as honesty, building a climate of trust, respect, using intermediaries, mediation or other forms of conflict resolution, sanctions, patience, process and reasoning might still be available, as might strategies like so-called Win/win bargaining (also called "interest-based" bargaining) – which tries to reach an accord based on interests, not necessarily on positions, power, rights or distribution.
In popular culture 
- A record company named Flippist Records in Minneapolis, MN.
- The story Flip Decision has been a subject of a linguistic research about translations from English to Finnish, and from English to the Helsinki slang.
- Danish poet and scientist Piet Hein once wrote a poem—entitled A Psychological Tip describing the advantages of coin flipping in decision making. He noted:
A PSYCHOLOGICAL TIP
- Whenever you're called on to make up your mind,
- and you're hampered by not having any,
- the best way to solve the dilemma, you'll find,
- is simply by spinning a penny.
- No -- not so that chance shall decide the affair
- while you're passively standing there moping;
- but the moment the penny is up in the air,
- you suddenly know what you're hoping.
- The book The Dice Man by Luke Rhinehart (a/k/a/ author George Cockcroft) is about a man who lets his whole life be determined by the dice. The book's themes are continued in other novels, The Search for the Dice Man, Adventures of Wim and The Book of the Die.
- The philosophy is used by the villain Two-Face in the Batman series, the villain tossing a two-headed coin- one side scarred- whenever he is required to make a choice, such as whether or not to kill the person he is currently threatening or other such situations.
- Residents of Bartertown in the film Mad Max Beyond Thunderdome use a wheel of chance to determine the punishment for people who break agreements.
- The claimed philosophy is practiced by Jake Nyman, a character in the film American Perfekt.
- In the novel No Country for Old Men (and the Coen Brothers' film) the main antagonist, Anton Chigurh, employs the use of flipism in determining the fate of some of his victims, and towards the end of the novel, he gives a short dissertation on the concept.
- The fictitious religion in the Warhammer Fantasy Roleplay game includes a god of luck, trade and thieves. Many of its priests who embrace the first aspect are said to use flipism for every important decision.
- In the television series Futurama, the episode "The Farnsworth Parabox" depicts an alternate universe which only differs in that decisions made by flipping coins have the opposite result, with a flip of "heads" in the existing universe being "tails" in the alternate, resulting in such differences as the alternate Professor Hubert Farnsworth attempting an operation to remove his own brain, Bender being coloured gold, and Fry and Leela being married.
- The MS Paint Adventures character Terezi Pyrope uses a 'double-headed troll Ceager' with a scratch on one side (An homage to Two-Face, whom she has never heard of) to make many important decisions, but does not govern her life entirely with this technique.
See also 
- Carl Barks: Flip Decision, Walt Disney Comics & Stories 149, Vol. 13, No. 5 (1953).
- Information taken from Michael Barrier book "Carl Barks and the Art of the Comic Book", page MBAC-176. Information on novel taken from the Carl Barks Library (page 8C-532). More information can be found in a "Lost in the Andes" article in The Carl Barks Library (set 1)
- "Flip Decision" (dt.: "Wappen oder Zahl?") Walt Disney's Comics & Stories Nr. 149 (1953).
- Salin, Phillip (Winter 2011). "Appreciation: Scrooge McDuck and His Creator" (PDF) 29 (2). Liberty Magazine, Prometheus Magazine. Retrieved 15 April 2013.
- Karl Wärneryd (2008). Religion, Ritual, and Randomization. Public Choice Society Annual Meeting, San Antonio, Texas, March, 2008.
- "Velleman, Dan, MetaDilemma Amherst College". Mathforum.org. 2005-11-28. Retrieved 2010-05-22.
- Kahler, Mark. Rationality in International Relations International Organization, Vol. 52, No. 4, International Organization at Fifty: Exploration and Contestation in the Study of World Politics (Autumn, 1998), pp. 919-941 © 1998 MIT Press.
- "Integrative or interest-based bargaining". Beyondintractability.org. Retrieved 2010-05-22.
- Flippist records, with an example of one of their phonograph records.
- Maarit Koponen (2002). Studies at the Interface of Translation and Culture (SITCU). Sarjakuvista käännöstutkimuksen kohteena (in Finnish). University of Helsinki.
- "Nair, PGR, Literary Shelf, ''Piet Hein: The Emperor of Epigrams''". Boloji.com. 2007-08-19. Retrieved 2010-05-22.