Snapping: America's Epidemic of Sudden Personality Change
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|Publisher||1st ed. Lippincott,
2nd printing Dell,
2nd ed. Stillpoint Press
|ISBN||ISBN 0-397-01258-6 (1st ed.);
ISBN 0-440-57970-8 (2nd printing);
ISBN 0-9647650-0-4 (2nd ed.)
|LC Class||BF698.2 .C66|
Snapping: America's Epidemic of Sudden Personality Change is a 1978 anti-cult book which describes the authors' theory of religious conversion, called snapping in terms of mind control, is a mental process through which, the authors argue, a person is recruited by a cult or other religious movements. It is also used to describe the process of "snapping out of it" during deprogramming or exit counseling.
Two editions of the book were published, the first one (1978) was published by Lippincot; which was reprinted in 1979 by Dell; and a second edition (1995) was published by Stillpoint Press, a publishing company owned by the authors.
The authors Flo Conway and Jim Siegelman describe snapping as:
"an experience that is unmistakably traumatic ... Sudden change comes in a moment of intense experience that is not so much a peak as a precipice, an unforeseen break in the continuity of awareness that may leave them detached, withdrawn, disoriented - and utterly confused." 
Reviews of sources
Brock Kilbourne challenged findings in a 1982 Conway and Siegelman paper cited in the 2nd edition of the book. Kilbourne said that no statistical support was found for the study's finding of "information disease", and that the only significant correlation from the data provides was one that supported a therapeutic view of some cultic affiliations.
- Siegelman, Jim; Conway, Flo (1978). Snapping: America's epidemic of sudden personality change. Philadelphia: Lippincott. ISBN 0-397-01258-6.
- Siegelman, Jim; Conway, Flo (1979). Snapping: America's epidemic of sudden personality change. New York: Dell. ISBN 0-440-57970-8.
- Siegelman, Jim; Conway, Flo (1995). Snapping: America's epidemic of sudden personality change. Stillpoint Press. ISBN 0-9647650-0-4.
- Stillpoint Press; 20 Park Ave., New York, NY, United States,; Corporate officers: Siegelman, James; Conway Flo. Source: Company Intelligence Database, Thomson Gale;
- Kilbourne, Brock K. , The Conway and Siegelman Claims against Religious Cults: An Assessment of Their Data, Journal for the Scientific Study of Religion, Vol. 22, No. 4 (Dec., 1983), pp. 380-385