The Florio family is a prominent entrepreneurial Italian family who started many lucrative activities in Sicily involving above all the exportation of Sicilian products (such as Marsala wine) in the nineteenth century. The family extended its interests to shipping, shipbuilding, fisheries, mining, metallurgy and ceramics.
The newspaper L'Ora was founded on the initiative of the Florio family in Palermo. The first issue was published on April 22, 1900. The formal owner was Carlo Di Rudinì, the son of the former prime minister of Italy Antonio Di Rudinì, but the main shareholder and financier was Ignazio Florio.
In 1906, Vincenzo Florio created the Targa Florio, one of the oldest car races in the world. The first Targa Florio covered 277 miles through multiple hairpin curves on treacherous mountain roads where severe changes in climate frequently occurred and racers even faced bandits and irate shepherds. The race passed through many small villages, and fans lined up along the roads with no protection from the race cars. The race was suspended in 1978 because of safety concerns. The race continues today with a different circuit as a minor racing event.
- (Italian) L'Ora: la sua storia, Agave (Contributo allo studio delle fonti della storia dell'arte in Italia nel Novecento - Università degli Studi di Palermo)
- "Sicilian Wine - Best of Sicily. Wines of Sicily. Nero d'Avola, Marsala, Novello, Malvasia and other Sicilian wines". Bestofsicily.com. 2007-06-01. Retrieved 2013-01-05. "Benjamin Ingham founded a competing firm in 1812, followed by Vincenzo Florio, a Calabrian, in 1832."
- "Winds of change | Italy Travel Experiences". Italytraveller.com. Retrieved 2013-01-05. "In 1832, Vincenzo Florio, became the first Italian producer of Marsala, and built splendid cellars in the town's tuff rock in which to produce and conserve the wine... The historic Florio cellars are situated in the town of Marsala (located just a few kilometers from the city of Trapani, on the western coast of Sicily), inside a 19th century "baglio" overlooking the sea."