A fluffer is a person employed to keep a male adult film star aroused on the set. These duties, which do not necessarily involve touching the actors, are considered part of the makeup department. After setting up the desired angle, the director asks the actors to hold position and calls for the fluffer to "fluff" the actors for the shot. Fluffing could also entail sexual acts such as fellatio or non-penetrative sex.
In popular culture
The 2001 film The Fluffer was about a film buff with a crush on a porn star who is straight, for whom he wound up working as a fluffer in gay porn. A 2003 release also titled The Fluffer was a four-minute short comedy film.
In an episode of New Girl entitled "Fluffer", a male character is described as an "emotional fluffer" for the female lead, providing her sentimental stimulation which allows her to maintain a more active sex life with a different man with whom she has been having sex.
The term fluffer has also been adopted by the real estate industry to refer to a person that stages homes. and as a term for a maid who fluffs pillows, or in general cleans and prepares work equipment. These two usage of the term predate the pornographic usage, which came into usage in the 1970s
-  Collins Dictionary for Fluffer
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