Flurry (company)

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Flurry
Industry Advertising, Mobile
Founded 2005
Founder Sean Byrnes
Number of locations
San Francisco, New York City, London, Mumbai
Key people
  • Simon Khalaf: CEO & President
  • Prashant Fuloria: CPO
  • Grady Burnett: COO
  • Bob Komin: CFO
  • Sean Galligan: VP Sales & Business Development
  • Yannis Dosios: VP Business Operations
  • Jarah Euston: VP Analytics & Marketing
  • Richard Firminger: Managing Director, Europe
Products Flurry for Advertisers, Flurry for Publishers, Flurry Analytics
Owner Yahoo!
Number of employees
150
Website flurry.com

Flurry is a mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, solutions for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps.[1] Flurry analyzes 150 billion app sessions per month.[1][2] The company's analytics platform tracks application sessions in iOS, Android, Windows Phone, BlackBerry, HTML5, and JavaME platforms.[3] Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner Research Now to create a panel database on mobile users.[1][2][3] Flurry was acquired by Yahoo! on July 21, 2014 [4]

Services[edit]

Flurry Analytics[edit]

Flurry Analytics enables users to analyze consumer behavior through data observations.[5] The platform provides features for user segmentation, consumer funnels, and app portfolio analysis.[5] The user segments can be categorized by things like paying versus non-paying customers or light versus heavy users.[5] The platform's funnels measure customized consumer conversions and trending metrics,[6] while the portfolio analytics feature allows companies to manage entire portfolios of mobile applications with the ability to monitor data about overlap among applications as well as up-sell and cross-sell conversions.[5]

Flurry for Advertisers (formerly AppCircle)[edit]

Flurry utilizes data-sets gathered from its base of 1.3 billion monthly active devices to help brands and app marketers segment and reach their desired audience in apps.[7] Flurry for Advertisers uses information about app behavior and preferences to segment consumers into behavioral categories, called Personas, that advertisers can then reach with relevant messages about other apps or brand advertisements.[7][8][9]

Flurry for Publishers (formerly AppSpot)[edit]

Flurry for Publishers is a data-driven tool for generating advertising revenue through mobile applications.[10] The monetization platform provides features such as ad serving, network mediation, targeting, and, among others, reporting.[4][10] Flurry for Publishers also includes an auction-based real-time bidding marketplace which uses Flurry data to facilitate the buying and selling of advertising inventory based on an impression-by-impression basis.[11]

References[edit]

  1. ^ a b c Ha, Anthony. "Flurry Raises Another $12.5M For Mobile Analytics And Advertising". TechCrunch. Retrieved 11 April 2014. 
  2. ^ a b Bergen, Mark. "Flurry Launches Service to Track Mobile App Users, Offline". AdAge. Retrieved 111 April 2014.  Check date values in: |accessdate= (help)
  3. ^ a b Cutler, Kim-Mai. "With Hints For An IPO, Mobile Analytics Startup Flurry Raises $25M From Crosslink". TechCrunch. Retrieved 11 April 2014. 
  4. ^ a b Ingrid Lunden. "Yahoo Buys Mobile Analytics Firm Flurry For North Of $200M". TechCrunch. Retrieved 21 July 2014. 
  5. ^ a b c d Takahashi, Dean. "Flurry releases new analytics features to improve monetization". VentureBeat. Retrieved 11 April 2014. 
  6. ^ Prestipino, Peter. "Measuring Funnels with Flurry App Analytics". Websitemagazine. Retrieved 11 April 2014. 
  7. ^ a b Takahashi, Dean. "Flurry launches AppCircle to help apps get discovered". VentureBeat. Retrieved 11 April 2014. 
  8. ^ O'Dell, Jolie. "Flurry's AppCircle Makes Android Apps Easier to Find". Mashable. Retrieved 11 April 2014. 
  9. ^ Rowinski, Dan. "Flurry Extends Its AppCircle Into Crowded Mobile App Engagement Market". ReadWrite. Retrieved 11 April 2014. 
  10. ^ a b Takahashi, Dean. "A thousand mobile app publishers stampede to Flurry’s AppSpot ad platform". VentureBeat. Retrieved 11 April 2014. 
  11. ^ Takahashi, Dean. "Flurry says its targeted ads increase user spending dramatically in mobile apps". VentureBeat. Retrieved 11 April 2014.