Fly Buys (New Zealand)
| FlyBuys (New Zealand) | |
 |
|
| Entity: | Loyalty program |
|---|---|
| Established: | 1996 |
| No. members: | 1.1 million (active) |
| Cardholders: | 2.7 million (active) |
| Owners: | Loyalty New Zealand |
| Major retailers: | New World, Shell, Contact Energy, State Insurance |
| Major rewards: | Gift cards, merchandise, travel |
| Website: | www.flybuys.co.nz |
Fly Buys is New Zealand’s largest loyalty program. It is administered by Loyalty New Zealand Limited, which is jointly owned by Bank of New Zealand, Foodstuffs, IAG New Zealand and Shell New Zealand.
The program had over 1.1 million household members as at November 2006 (over 2.7 million individual cardholders) which represents over 80 per cent penetration of New Zealand households.[1]
Members collect points from over 35 participating retailers. Between them, these participants have more than 2,200 outlets and cover more than 70 per cent of everyday household expenditure categories.[1]
Contents |
[edit] History
Fly Buys was launched in New Zealand in 1996. Loyalty New Zealand was established by its owners to operate the program under license from Loyalty Pacific (which established the FlyBuys program in Australia in 1994). The structure of the program very closely matched the structure of its namesake program in Australia at the time.
The program attracted great interest at launch and quickly established a very strong membership base. 300,000 households joined the program in the first 89 days.[2]
[edit] Point collection and value
Fly Buys points can be collected across a wide range of household expenditure categories. Everyday shopping categories include food (New World), fuel (Shell) and liquor (Liquorland). Typical household services such as energy (Contact Energy) and insurances (State) are also covered. General retailers from whom points can be collected include stationery, pharmacy, hardware, optometry, furniture, carpet, travel, accommodation, car servicing and others. Additional points can be collected from transactions on Bank of New Zealand credit cards, and by completing online surveys with Colmar Brunton.
Most retailers offer one point for every $20 spent. The exchange rate of 300 Fly Buys points for 48 Air New Zealand Airpoint Dollars suggests a Fly Buys point is worth about 16 cents (an Airpoint Dollar translates to one New Zealand dollar) although the equation varies with other rewards.
[edit] Rewards
Fly Buys rewards include merchandise, flights, entertainment and accommodation. Members can also exchange points with Air New Zealand's frequent flyer program. The value of redeemed rewards at September 2008 exceeded $500 million.[3]
[edit] Recent activity
In 2008, Fly Buys launched a program for small to medium sized businesses.[3] Telecom New Zealand withdrew from FlyBuys at the end of 2008.[4] In 2009, Fly Buys launched Fly Buys Music, allowing members to buy digital music with their points[5] and launched a communities channel. In August 2010, FlyBuys expanded its relationship with Air New Zealand, enabling members to redeem for any available seat on any Air New Zealand flight, while members of Air New Zealand's Airpoints program could earn points from purchases at Fly Buys participating businesses.[6]
[edit] Participants
See [1] for more information
Automotive
- Avis
- Beaurepaires
- Frank Allen Tyres
- Goodyear Auto Service Centres
- Northfuels
- Shell (including Shell Distributors and Mini Tankers and Shell Gas)
- Shell Vehicle Servicing
- Southfuels
- VTNZ
Banking & Insurance
Food & Drinks
- Henry's
- Liquorland
- New World
Home and garden
- Carpet One
- Contact Energy
- Elgas
- Mitre 10 and Mitre 10 MEGA
- Noel Leeming
- Palmers Gardenworld
General Retail
- Amcal
- Avanti Plus
- Colmar Brunton
- Kodak Express
- Paper Plus
- Unichem Pharmacies
- Visique Optometrists
Telecommunications
- 2Degrees Mobile
Travel
- Air New Zealand Holidays
- Clarion & Clarion Collection Hotels
- Comfort Hotels, Inns, Suites and Resorts
- DFS Galleria
- Fly Buys Travel Insurance
- Quality Hotels, Inns, Suites and Resorts
- United Travel
For Business
- Blackwoods Paykels
- Case IH
- Gilmours
- NZ Safety Ltd
- Packaging House
- Protector Safety
- Shell Card
- Summit Quinphos
- Toops
- Trents
- United Travel Corporate
[edit] Former Participants
Food
Telecommunications
Clothing
[edit] Notes
- ^ a b "Loyalty New Zealand Information (Fly Buys website)". http://www.flybuys.co.nz/whatIs/companyInfo.asp. Retrieved 2007-01-14.
- ^ Fly Buys at 10 Years. Balasoglou Books. 2006. p. 22.
- ^ a b "Fly Buys rewards business". Sunday Star Times. 2008-09-28. http://www.stuff.co.nz/sundaystartimes/4707109a6445.html. Retrieved 2008-09-29.
- ^ "Telecom pulls out of Fly Buys". New Zealand Herald. 2008-10-28. http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10539736. Retrieved 2008-10-28.
- ^ "Loyalty card to take on heavyweight Fly Buys". New Zealand Herald. 17 September 2009. http://www.nzherald.co.nz/software/news/article.cfm?c_id=323&objectid=10597753. Retrieved 26 August 2010.
- ^ "Air New Zealand And Fly Buys Announce New Partnership". Voxy. 20 August 2010. http://www.voxy.co.nz/national/air-new-zealand-and-fly-buys-announce-new-partnership/5/59540. Retrieved 26 August 2010.
