Fly Me Away

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"Fly Me Away"
Single by Goldfrapp
from the album Supernature
B-side "Boys Will Be Boys"
Released 1 May 2006
Format CD, Digital download, 12-inch, DVD
Recorded 2004 in Bath, England
Genre Electroclash
Length 4:25 (album version)
3:37 (single version)
Label Mute
Writer(s) Alison Goldfrapp, Will Gregory
Producer(s) Goldfrapp, Gregory
Goldfrapp singles chronology
"Ride a White Horse"
(2006)
"Fly Me Away"
(2006)
"Satin Boys, Flaming Chic"
(2006)
Alternative covers
CD single #2

"Fly Me Away" is an electronic song performed by British group Goldfrapp. The song was written and produced by Alison Goldfrapp and Will Gregory for the duo's third album Supernature (2005). The song is based around a synthesizer and orchestral arrangement and was written about the need to escape from the troubles of daily life.[1]

The song was released as the album's fourth single in May 2006 to positive reviews from music critics. It was a modest commercial success, reaching the top forty in Ireland and the United Kingdom. The song has been remixed a number of times and was featured in advertising campaigns for the US retail company Target.

Background and writing[edit]

"Fly Me Away" is a mid-tempo electronic song about the need to escape from the troubles of daily life.[1] It was composed as a collaborative effort between Alison Goldfrapp and Will Gregory in late 2004 in a rented cottage in the countryside of Bath, England.[2] The song was written and recorded while Goldfrapp and Gregory were "jamming in the recording studio, bouncing song ideas off each other".[3] "Fly Me Away" is written in the common verse-chorus form and features instrumentation from synthesizers and an orchestra that was conducted by Nick Ingman.[4]

The North American digital EP featured a cover version of "Boys Will Be Boys" as its B-side. The song was originally performed by British rock group The Ordinary Boys.

Marketing and release[edit]

In late 2006, "Fly Me Away" was featured in Christmas advertising campaigns for the US retail company Target. The song, along with "Number 1", was featured in six winter themed television commercials.[5] An instrumental of the song was also featured in advertisements for L'Oréal Feria, which starred actress Scarlett Johansson.[6]

"Fly Me Away" was released as a various formats throughout the world. While most territories received a CD single and digital download release, the single was released as a limited edition 12-inch single in April 2006 in the UK.[7] A DVD single was also issued and included the "Fly Me Away: Inflight Movies (Paris - New York - London)" film, directed by Hannah Holland, and Diane Martel's music video for "Ride A White Horse".[7]

The Chris Hopewell-directed music video for "Fly Me Away" was never released.[7] Clips from the video have, however, leaked on to the internet, appearing on the video sharing website YouTube. Instead, Goldfrapp released a performance video on their MySpace page and an animated short film version, directed by Andreas Nilsson and titled "Jakko & the Poet", on the Supernature Limited Edition DVD.[8]

Chart performance[edit]

"Fly Me Away" was released in the United Kingdom on 1 May 2006. Because it was released as the fourth single, success was very limited since many consumers had already purchased the album, which at the time had been certified platinum in the UK.[9] The song entered the UK Singles Chart on 8 May 2006 at number twenty-six.[10] The following week it dropped thirty-five positions to number sixty-one and exited the singles chart in its third week of release.[11] In Ireland, the song entered at number forty, remaining on the singles chart for one week.[12] In the US, "Fly My Away" became Goldfrapp's fourth song to chart within the top ten of the Billboard Dance Chart, reaching number six.[13]

Remixes[edit]

Carl Craig made the most well-known remix of the song, titled the "C2 rmx 4", which was included on the limited edition CD single. The track uses Goldfrapp's original vocals over a heavy bass line and layered synths. Craig also created two other C2 remixes, which focus on Gregory's instrumentation. Ladytron's remix of "Fly Me Away" remained close to the original, but was called less "fun and bouncy" by About.com reviewer Mike Stier. Stier also disliked Filippo Moscatello's "Naughty rmx" writing that it did not contain the "zest and zing" that Craig's remixes had.[14]

Formats and track listings[edit]

These are the formats and track listings of single releases of "Fly Me Away".

Personnel[edit]

The following people contributed to Fly Me Away:[4]

Charts[edit]

Chart (2006) Peak
position
Irish Singles Chart[12] 40
UK Singles Chart[10] 26
US Billboard Hot Dance Club Play[13] 6

References[edit]

  1. ^ a b Hubbard, Michael. "Goldfrapp - Supernature (Mute)". MusicOMH.com. Retrieved 17 July 2007.
  2. ^ "Goldfrapp Unleash Supernature". Rolling Stone. 7 March 2006. Retrieved 18 July 2007.
  3. ^ Gallant, Michael. "Retro Disco Ooh La La". Keyboard Magazine. Retrieved 18 July 2006. Archived September 14, 2006 at the Wayback Machine
  4. ^ a b Supernature (CD liner notes). Mute Records. August 2005.
  5. ^ "Target commercial song?". Yahoo! Answers. Retrieved 17 July 2007.
  6. ^ "Goldfrapp Radio". Goldfrapp.com. Retrieved 17 July 2007.
  7. ^ a b c "Goldfrapp > Full Discography > Fly Me Away". Mute Records. Retrieved 17 July 2007.
  8. ^ Supernature (Limited Edition) (CD liner notes). Mute Records. August 2005.
  9. ^ "UK Certified Awards". British Phonographic Industry. 13 January 2006. Retrieved 17 July 2007. Archived September 30, 2007 at the Wayback Machine
  10. ^ a b "Chart Stats: Goldfrapp". ChartStats.com. Retrieved 5 December 2008.
  11. ^ "Chart Stats: Goldfrapp: Fly Me Away". ChartStats.com. Retrieved 5 December 2008.
  12. ^ a b "Discography Goldfrapp". Irish-Charts.com. Retrieved 5 December 2008.
  13. ^ a b "Artist Chart History". Billboard. Retrieved 17 July 2007.
  14. ^ Stier, Mike. "Goldfrapp - Fly Me Away". About.com. Retrieved 17 July 2007.

External links[edit]