Flying Dog Brewery
Label of Flying Dog’s "Flying Dog Classic Pale Ale"
|Barrels per year||50,000 barrels|
|Owner(s)||George Stranahan, Jim Caruso, Lydia McIntyre|
Flying Dog Brewery is a beer brewery located in Frederick, Maryland, United States, originally from Aspen, Colorado. They are best known for their pale ale's and in 1991, Flying Dog’s "Doggie Style" won the "The Best Pale Ale in America" award at the Great American Beer Festival.
In 1990, George Stranahan opened the Flying Dog Brewpub in Aspen, Colorado. Soon enough, along with long-time friend Richard McIntyre, Stranahan converted the brewpub into the first brewery to open in Aspen in over 100 years, and one of the first brewpubs in the Rocky Mountain region. As the reputation grew, the brewpub could no longer house the full operation so in 1994 Flying Dog opened a 50-barrel brewery in Denver, Colorado from which its ales were distributed to more than 31 states of the United States.
In May 2006, Flying Dog acquired the Wild Goose brand when they purchased the Frederick Brewing Company located in Frederick, Maryland, and in January 2008 all production was moved to the Maryland facility. While their headquarters remains in Denver, the Maryland location is where close to "70% of Flying Dog Beer is already being brewed." The Maryland brewery produces bottles twice as fast as the Denver plant and is also able to produce a wider variety of recipes.
In 2010, the company's production had soared 40% to 70,000 barrels produced. Due to the high increase in demand, Flying Dog was forced to halt distribution in 13 states. By November 2010, Flying Dog announced it no longer had the capacity to produce Wild Goose beers. So in December of the same year, the Logan Shaw Brewing Company purchased the Wild Goose brand from Flying Dog Brewery.
In 1983, George Stranahan, Richard McIntyre and a crew of 10 close friends decided to climb the K2 mountain in the Himalayas, the second highest mountain peak in the world. The story goes that they had with them a suitcase of contraband, a donkey, and a Sherpa. About halfway through the trip, the contraband was depleted, the donkey had run off and the Sherpa, who considered them crazy at this point, also left. Eventually, the entire crew made it back unharmed. After the trek, the group settled in the Flashman Hotel in Rawalpindi, Pakistan to have a drink. Hanging on a wall of the hotel was a painting of a flying dog (or a pack of hunting dogs that looked like they were "flying" according to some stories) made by a local Pakistani woman. George and his crew were inspired by the picture and the idea of the flying dog, which eventually took root in his creation of the company.
There have been several twists to the story, one of which is that the donkey and Sherpa had ran off because of a creature resembling a flying dog that had ran through their camp during the expedition.
Hunter S. Thompson
Notable author and Gonzo journalist, Hunter S. Thompson lived only a few blocks from George Stranahan's Flying Dog Ranch in Colorado and eventually the two became good friends over common interests in drinking and firearms. In 1990, Thompson introduced Stranahan to Ralph Steadman, who went on to create original artwork for Flying Dog's beer labels in 1995. His first label artwork was for the Road Dog Porter, a beer inspired and blessed by Thompson who wrote a short essay about it titled "Ale According to Hunter":
“Ale has long been the drink of thugs, convicts, rowdies, rakes and other depraved outlaws who thrive on the quick bursts of night-energy that ale brings. In the 17th century England gangs of ale-crazed fops would often fight to the death in all-night brawls on public greenswards, which terrified the citizenry and left many of the infamous "youngblood horseman" chopped up with grievous sword and dagger wounds… These were the Wild Boys of Olde English story and song, rich sots on horseback who amused themselves in London by riding out at night, ripped to the tits on strong ale, and "popped old ladies into empty booze-barrels and rolled them down steep, cobblestone hills with crazy screams and shouts." If you must roll old ladies down hills and you don't want to pay the bills, try to be nice and clean off their lice with a powerful Road Dog Ale.”
and a short toast for its commemoration:
“There is an ancient Celtic axiom that says "Good People Drink Good Beer." Which is true, then as now. Just look around you in any public barroom and you will quickly see: Bad People Drink Bad Beer. Think about it."
In 2005, the brewery created a new beer in Thompson’s honor, Gonzo Imperial Porter. Initially in limited-release in 750mL bottles, the Gonzo Imperial Porter is now one of the regular offerings of the brewery.
Labels and Artwork
Flying Dog Brewery is noted for using the unusual art of Ralph Steadman, best known as the illustrator of the works of Hunter S. Thompson, on its labels. His Flying Dog artwork typically consists of strange, twisted imaginations of dogs with wings, featuring a vast array of bright and vibrant colors.
In October 2013, in honor of the relationship between Ralph Steadman and Hunter S. Thompson, Flying Dog Brewery created an exhibition titled "The Gonzo Collection", featuring reinterpretations and responses to Steadman's work by several notable international artists, including including Bob Dob, Nathan Spoor, Justin Bua, Michael Owen, Nanami Cowdry, and Tatiana Suarez. In regards to the month-long exhibit, Flying Dog CEO stated, "Ralph is one of the true artists in the world. He is also a principled, loving, generous human being. To pay tribute to him by furthering his impact in the art world is only appropriate."
Flying Dog's beer names and artwork can often be interpreted as vulgar and insinuating, which has lead to many controversies with government agencies and vendors.
In 1995, While drawing the first label for Road Dog, Steadman was being filmed by the BBC and spontaneously wrote "Good Beer, No Shit" across the back of the label. The Colorado Liquor Board removed the bottles from shelves, citing "obscenity". 5 years later, the beer was allowed back on shelves.
In 2007, Arkansas wouldn't allow the sale of "In Heat Wheat" because of the image on the label as well as the inappropriate name.
In 2009, the Michigan Liquor control Commission denied Flying Dog Brewery the licensing right to sell their 20th Anniversary beer, "Raging Bitch" in Michigan, with claims that the label is "detrimental to public health, safety and welfare". In 2011, Flying Dog, with help from the Center for the Defense of Free Enterprise, filed suit against the 2009 decision, citing freedom of speech. Steadman also commented on the issue, stating "Freedom of speech and artistic expression is as fundamental to our being as the alphabet itself. I thought censorship was out with D.H. Lawrence's 'Lady Chatterley's Lover' about 50 years ago! So if you are feeling a strong itch to drink Raging Bitch, juts do it and get on with life." Several months later, the MLCC reversed their original decision, allowing "Raging Bitch" to finally be sold in the state of Michigan.
The "Doggie Style" pale ale used to have the words "Doggie Style" written in large lettering between the wings of the dog on the label, but many retailers refused to sell the beer. Because of this, the beer now says "(Doggie Style) Classic Pale Ale" on the side of the bottle.
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