Fnuky Advertising
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| Type | Private |
|---|---|
| Founded |  (2004) |
| Headquarters | Adelaide, South Australia, Australia |
| Industry | Non-traditional Marketing & Advertising |
| Products | Digital Creative & Strategy |
| Website | www.fnuky.com.au |
FNUKY is a digital & non-traditional marketing & advertising agency based in South Australia. FNUKY has become well known for it's view's against traditional advertising and media.
They are located at 1 Bagot Street, North Adelaide, SA 5006. They are made up of 9 full time staff plus contractors specialising in digital and non-traditional marketing.
Contents |
[edit] FNUKY Brand Message
FNUKY has a unique and contraversial brand message that has attracted critisim from the advertising and media industries. The following brand message is from the FNUKY website [1]
People don't like Advertising & Neither do we.
We all know that consumers long ago gave up on believing the claims of advertising. They've given up trsuting it. And that can be hard for brands. The fact is, if you say anything with traditional advertising the odds are people won't listen to you. And if they do listen, the odds are they won't believe you. And if you are lucky enough for them to believe you... chances are they won't care.
That's why FNUKY has thrown out the advertising rule book and replaced it with a new approach to brand building. We're a brand engagement agency. We believe that it's important that people don't just buy from a brand, but they also buy into it. There's no question that our approach is non-traditional. Sometimes it's uncomfortable. But it's an approach that breaks the reliance on broadcast advertising and delivers tangible, measurable results.
[edit] History
FNUKY was formed on the 21st June 2004 by David James Campbell.
In June 2006 FNUKY purchased Friendly Business Solutions, a South Australian web development company.
In 2007 FNUKY appointed high profile media personality, Sean Craig Murphy, as its creative director[2], which received some criticism. Murphy returned to the radio industry in March 2008[3], taking up position as drive announcer at Mix 102.3.
In July 2008 the agency's founder and managing director, David James Campbell, resigned [4] to pursue other interests.
In March 2009, David James Campbell returned to FNUKY in the role of Creative Director. [5]
[edit] Work
In May 2007, national charity, Keep Australia Beautiful appointed FNUKY to look after the creative for Keep Australia Beautiful Week, previously handled by M&C Saatchi in Sydney. [6].
In 2007, FNUKY managing director David James Campbell enrolled as a candidate in the hotly contested Adelaide City Council election. While over half the residents in the electorate were under 25, virtually none of them voted in local government elections. FNUKY launched a campaign called Keep Adelaide Alive [7] that created an open dialogue using social media, bloggin and a viral video targetted at capturing the Gen Y audience. The campaign took off virally with The Story of Ye Olde Adelaide Town [8] attracting more hits in 10 days than Kevin Rudd's comedy campaign video. Ex-pats around the world and the campaign achieved five times the media coverage than any other candidate. In fact, the campaign was so successful that David almost got himself elected, with as few as 39 additional primary votes would have delivered him a seat on council.
In 2008, FNUKY's online campaign Keep Adelaide Alive [9] was the finalist in the 31st annual AADC awards Online Campaign category. [10]
In 2009, Political activism organisation Getup! employed FNUKY to launch a campaign against the Australian Federal Government's planned mandatory Internet filter. [11]
[edit] External links
- FNUKY website
- FNUKY helps Keep Australia Beautiful
- SA Agency self brands
- Chasing a slice of the action
- Keep Australia Beautiful - Snow Globe
- FNUKY gets Keep Australia Beautiful
- Getup! and FNUKY team up on internet filter
