FocusVision

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FocusVision is a market research technology company specializing in live video transmission of qualitative research and is often referred to by market researchers requesting such a service from facility providers.

The company, which was founded in 1990, has 80 full time employees and is headquartered in Stamford, Connecticut, with regional offices in Royal Tunbridge Wells (UK) and Singapore.[1]

FocusVision initially used videoconferencing technology to allow executives to view focus groups about their products from their headquarters instead of travelling to the location of the focus groups (often facility locations). This technology became particularly useful in the aftermath of 9/11, when travel was at a standstill.[2][3] Although FocusVision still offers a video conferencing service, most clients now use video streaming, which allows executives to watch their research from their PC instead of having to congregate in a video conferencing room.[4]

Video Streaming allows market researchers conducting focus groups at a facility location to stream their qualitative research live, over the Internet, to be observed by viewers from any computer anywhere. FocusVision Video Streaming is available from a network of over 600 focus group facilities across 48 countries. Although the technology presents trade-offs versus attending the research in person, it has been widely accepted by moderators and clients.[5]

FocusVision is the publisher of the annual Focus Group Index, which reports the number of focus groups conducted each year in the US and Internationally.[6]

References[edit]

  1. ^ http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=28613
  2. ^ The Hour, Section D, Thursday, November 29, 2001
  3. ^ Time, February 11, 2002
  4. ^ Research Business Report, p.3, July 2010
  5. ^ Quirk's Marketing Research Review, July 2002
  6. ^ Inside Research, Vol. 21, Number 5

External links[edit]