The Foire Brayonne is a music and cultural festival held each summer in Edmundston, New Brunswick since 1979. The Foire is sometimes considered the biggest French festival held in Canada outside the province of Quebec. In 2014, the festival is held From July 30th to August 3rd.
The first festival was held in 1979 and up to 1985 was a 10 day event. Today the festival is still running strong with five days of activities for all ages. It is always held the week before the New Brunswick Civic Holiday, which is the 1st Monday of August.
Origins of the name Foire Brayonne
The name "Foire Brayonne" stems from the word "Foire" which is French for fair. "Brayonne" is the feminine form of the French word "Brayon" which is the name given to residents of Edmundston and the surrounding Madawaska County area. There has been many disputes as to why this term is used. The word is defined as someone who mixes (such as pancakes or laundry). However some other historians dispute the terms as something else when it comes to the people of Edmundston. They refer to their ancestors' harvesting of reeds from the St.John river valley. These were known as "braye" which they used to weave baskets and make brooms. Therefore the term "brayon"; harvester of braye. Some also believe the name may refer to the Pays de Bray region in Normandy (North-western France). Having left this region for Quebec, the descendants made their way over generations to the St. John river valley. The name perhaps provides a link to their native homeland.
Many local dishes are served during the Festival such as the ploye, which is a pancake type mix of water and buckwheat flour. There is also chicken stew which is chicken mixed with dumplings and potatoes. It is not similar to chicken noodle soup. They also enjoy Cretons which is a pork based pate.
Although not a local dish, there's Teriyaki on a stick where a thin piece of meat is dipped into a mix of teriyaki and barbecue sauce, grilled over an open fire. It was introduced in the late 90's and has become a Foire favorite.
The Foire relies on sponsorships and grants in order to offer a low entrance fee for its patrons. A five day pass to all shows is available for only $35(2014). Compared to similar festivals on this nature, the Foire is arguably one of the best deals of its kind.
People wishing to know more about the area's rich history can visit "La promenade de la Republique", which is an exposition on how life in the area was during the Victorian era.
A large park for kids is also available which offers live shows, inflatable games and the opportunity to paint kid's faces and have their picture taken with Typique, a child friendly porcupine which the region has a rich history of.
Other attractions include an outdoor mass celebrating the French culture's loyalty to the Catholic faith, a large parade, car shows, sporting competitions and an arts and crafts flea market.
One of the Foire's major attractions has been the live concerts. Here is a partial list of artists who have appeared at the Foire:
- René Simard and Nathalie Simard (1983)
- Véronique Béliveau (1985)
- The Box (1986 and 1987)
- Too Many Cooks (1987)
- Glass Tiger (1989)
- Celine Dion (1991)
- Julie Masse (1992)
- Les BB (1992)
- Alannah Myles (1993)
- Roch Voisine (1994)
- France D'Amour (1994 and 2013)
- Beau Dommage (1995)
- James Ledgerwood (1995)
- Kevin Parent (1995)
- Éric Lapointe (1994 and 1995)
- Moist (1997)
- Great Big Sea (1998)
- Plume Latraverse (1999)
- Claude Dubois (2000)
- Natasha St-Pier (1991 and 2003)
- Yelo Molo (2003 and 2004)
- Les Classels (2003)
- Les Respectables (2003)
- Marie-Chantal Toupin (2004) and (2010)
- Les Trois Accords (2005)
- Les Cowboys Fringants (2006)
- Hugo Lapointe (2006)
- Jonas (2006)
- Mentake (2006) and (2009)
- Marie Mai(2006)
- Soldat Louis(2007)
- Martin Fontaine(2007), (2008) and (2009)
- Michel Pagliaro(2009)
- Gildor Roy (2009)
- Guy A. Lepage (2009)
- Elizabeth Blouin-Braithwaite (2009)
- Tailor Made Fable (2010)
- George Belliveau (2010)
- Collective Soul (2010)
- Alchoolica (2012-2013)
- Alter Ego (2012-2013)
- Les vickings (2013)
- Marc Dupré (2014)
- Jérôme Couture (2014)
- André-Philippe Gagnon (2014)
One of the most interesting events at the Foire Brayonne is the Party du Parking. The idea for this party was brought forward by committee member Jo-Anne Volpé, who in 1987, pleaded to city officials on having a large party in the city's parking lot. Despite their reservations, city officials agreed to give it the green light. Today, more than 20 years later, the Party du Parking is one of the most enduring and successful events of the Foire Brayonne. Hundreds of people -from all walks of life come to this event simply to experience it, as it has a very large word of mouth and cult following.
Every year thousands of people gather on the Friday evening of the Foire in the parking lot located in downtown Edmundston. Food, beverages and live entertainment is offered. Although sometimes imitated by other festivals in the U.S. and Canada, it is the largest one of its kind in New Brunswick. It has sometimes been compared to Mardi Gras due to its large gathering and party atmosphere. What makes the Party du Parking so special is the fact that despite having thousands of people gathered into one small spot, the party is in a very controlled environment. Very few, if any, arrests are made and almost everyone attending the Party du Parking are well behaved, despite the amount of alcohol people tend to consume on that night.
The Foire is sometimes criticized by the Acadian people as not promoting the culture as a vital part of French New Brunswick, as most of them feel that the term Brayons is but a legend. Despite this the Foire has always included Acadian acts and encourages local Acadian talent. In 2008 the Foire's closing festivities added an Acadian touch with 1755 and Le Grand Dérangement. Fayo and George Belliveau are some of the Acadian acts who also performed.
The Edmundston area, despite having a large population of Acadian ancestry, has always been a separate culture from the rest of French New Brunswick. The area has become the 2nd largest majority French speaking city outside of Quebec. Most of the francophones there are from Quebec ancestry, compared to the rest of French New Brunswick which are direct descendants of the first French people to colonise North America back in 1604 in what is now Nova Scotia and New Brunswick. Quebec was not founded until four years later in 1608.
Because of the high Quebec ancestry in the Edmundston area and its close proximity to the Quebec border, area residents are in some cases considered by Acadians as non-resident Quebecers.
Some "Brayons" do not want to be compared to Acadians or Quebecers and ardently call themselves independent "Brayons" from "P'tit Sault" (The original name for Edmundston), which designates the smaller rapids of the river.
Foire Brayonne Directors
- Lise Bourgoin 1990-2001
- Cindy Couturier 2001-2006
- Guillaume L'Italien 2006-2008
- Éric Thériault 2008-2011
The current director is Cindy Couturier.