Foosackly's

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Foosackly's
Industry Food
Founded 2000
Founder(s) Will Fusaiotti
Eric Bechtel
Headquarters Mobile, Alabama, U.S.
Number of locations 7
Products Chicken fingers, french fries, Texas toast, salads, sandwiches
Website foosacklys.net

Foosackly's (stylized as foosackly's) is a chain of chicken restaurants in coastal Alabama.[1] The restaurant serves chicken finger boxes, as well as sandwiches and salads. The first Foosackly's store was opened in Mobile, Alabama during 2000.

Background[edit]

Foosackly's was co-founded by Will Fusaiotti and Eric Bechtel. The two attended Louisiana State University together. Fusaiotti moved to Mobile with his family in 1995 to help his father open a Smoothie King.[2] Fusaiotti and Bechtel had never fried a piece of chicken until the weekend before opening their first location on University Boulevard in Mobile in 2000.[3] The first location opened on April 28, 2000.[4]

The restaurant has grown into a mini-chain in Alabama, with seven current operating locations in Mobile, Saraland and Semmes. New locations are slated to open in Mobile and Foley in 2014.[3] Fusaiotti has also considered opening restaurants in downtown Mobile, Daphne, Spanish Fort, and locations northward toward Montgomery, Birmingham and Tuscaloosa.[3]

Advertising[edit]

One of the company's advertising campaigns gained national and international attention in 2008 during the U.S. Air Force's KC-135 aerial refueling tanker dispute between Boeing and a Northrop Grumman/EADS partnership.[5][6] Boeing protested the contract being awarded to Northrop Grumman/EADS, who would have built the tankers in Mobile. After this protest, Foosackly's placed billboards around the area stating "We would like to offer Boeing a finger."[7] That advertising campaign saw bumper stickers featuring the slogan sold as far afield as California and France.[6] Almost four years later, following an announcement in July 2012 from Airbus (a subsidiary of EADS) that it planned to build its first North American aircraft assembly plant in Mobile, Foosackly's began using a new slogan that read "We'd like to offer Airbus a hand."[6]

References[edit]

  1. ^ Craig, Tiffany (June 23, 2008). "A Finger For Boeing". WKRG News 5 (Media General Communications Holdings, LLC). Retrieved October 20, 2008. 
  2. ^ Murtaugh, Dan (November 2, 2011). "Foosackly's taps into the Social Network". Press-Register (Advance Publications). Retrieved October 11, 2013. 
  3. ^ a b c Dugan, Kelli (October 11, 2013). "Foosackly's opening first Baldwin County location in Foley, expected to hire 35". Press-Register (Advance Publications). Retrieved October 11, 2013. 
  4. ^ Matthews, Michelle (June 9, 2014). "Shiny new Foo: Foosackly's opens its largest restaurant yet on Dauphin Street". Press-Register (Advance Publications). Retrieved June 9, 2014. 
  5. ^ Philippe Coste (Jun 19, 2009). "En Alabama, Airbus bataille contre Boeing" [In Alabama, Airbus' battle against Boeing]. L'Express (in French). Retrieved July 24, 2012. "Vestige de la guérilla de 2008, un autocollant réapparaît sur les pare-chocs, " We would like to offer Boeing a finger ". La traduction:"Nous voudrions offrir à Boeing un doigt [d'honneur ?]" - serait un peu leste si le slogan ne provenait de Foosackly's, un fast-food local célèbre pour ses chicken fingers, des morceaux de poulet grassouillets à la mode cajun." 
  6. ^ a b c Wilkinson, Kaija (July 2, 2012). "Foosackly's chicken fingers fun in advertising: A 'hand' for Airbus, a 'finger' for Boeing". The Mississippi Press (gulflive.com). Retrieved July 24, 2012. 
  7. ^ Grunbaum, Rami (June 29, 2008). "Boeing gets a taste of Southern ribbing". The Seattle Times (seattletimes.com). Retrieved October 20, 2008. 

External links[edit]