Football Italia

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Football Italia
Football Italia title card, April 30th, 1995.png
Title card from April 1995
Starring James Richardson (1992–2006)
Mark Chapman (2007–2008)
Laura Esposto (2007–2008)
Country of origin United Kingdom
Original language(s) English
Broadcast
Original channel Channel 4 (1992–2002)
British Eurosport (2002–2005)
Bravo (2005–2006)
Five (2007–2008)
Picture format 4:3, 16:9
Original run 6 September 1992[1] – 2008
Chronology
Preceded by Sgorio, S4C (1988–1990)
Serie A on The Sports Channel (1990–1992)
Serie A on Setanta Sports (2005–2007)

Football Italia was a television programme in the United Kingdom showing Italian football that ran from 1992 to 2002 on Channel 4, and continued until 2008 on other channels. It was known as Football Italiano in its final season.

The show centred on live coverage of Serie A, the top division in the Italian football league system. James Richardson presented the show for a large part of its existence.

The first live match shown was a 3-3 draw between Sampdoria and Lazio on 6 September 1992, attracting three million UK viewers. Gazzetta Football Italia, a highlights show, became the highest-rated Saturday morning program in Channel 4's history at the time, with around 800,000 viewers a week in its first season, 1992–93.[2] At its peak in the 1990s, Football Italia attracted over 3 million viewers, and remains the most watched programme in the UK about a non-British domestic football league.[1] Presenter James Richardson was popular for his humour and his ability to avoid many of the cliches of football presenting.[1]

After being shown on Five in the 2007-08 season, Football Italiano was cancelled by the channel[3] and did not continue elsewhere on television.

History[edit]

Serie A was first shown regularly in Britain in 1988, on Welsh broadcaster S4C. In 1990, British Satellite Broadcasting brought the first live Italian football to a small number of British homes with squarials on The Sports Channel, which later became BSkyB's Sky Sports. After the foundation of the Premier League in 1992, Sky bought the rights to live games in the English top flight every week of the season.

Channel 4 (1992–2002)[edit]

In 1992 Channel 4 acquired the rights to broadcast Serie A in the United Kingdom, paying £1.5m for coverage for the 1992-93 season.[4] Football Italia was started as a response to three factors: Sky had taken live English top-flight football off free-to-air terrestrial television, hugely popular England player Paul Gascoigne had transferred to Lazio, and S4C's European football programme, Sgorio, had good ratings. Many of the world's best players were playing in Italy's Serie A, where clubs were paying spectacularly high transfer fees for star signings. The quality of English football was seen as lower, partly due to the 1985-91 ban on its clubs playing European football, which had been brought on by hooliganism.

Channel 4 had only brief experience of showing football. Martin Tyler had reported on the 1983 Brazilian Cup Final,[4] while in 1985, Channel 4 carried ITV’s live coverage of a World Cup qualifier between Australia and Scotland.[5]

Paul Gascoigne was a major factor in the show's beginning

Television production company Chrysalis had worked with Paul Gascoigne on a documentary about his return from injury called Gascoigne – The Fightback. Afterwards, Gascoigne said to producer Neil Duncanson that it was a shame that British viewers would be unable to see his Serie A games.[2] England players David Platt and Des Walker were also with Serie A clubs at the time.[2][6] Chrysalis approached the Italian Football Federation regarding UK broadcast rights for the Lazio games. The Federation were unwilling to offer the rights to just Lazio’s games, but encouraged a bid for the rights to show all Serie A games.[4] This also involved negotiations between Channel 4 and RAI, the holder of the league's international rights for 1992-93.[2]

On 6 September 1992, Channel 4 transmitted its first live Italian match – Sampdoria v Lazio.[7] Gascoigne did not play due to injury,[6] but the broadcast had three million viewers. Veteran broadcaster Kenneth Wolstenholme linked off screen, and Peter Brackley and Paul Elliott commentated.

Paul Gascoigne was the intended presenter of Gazzetta, a highlights programme.[8] The title was a play on his nickname, Gazza,[8] and the programme contained voiceovers by Wolstenholme. Gascoigne hosted the first few episodes, but didn't always turn up when he was supposed to film, and he was soon replaced by Richardson, a producer who had not worked in front of the camera previously.[8] Gascoigne continued to be the subject of many interviews and reports in the series.[2]

Richardson became the host of the series's main two programmes: the live weekly Sunday afternoon match titled Football Italia, commentated on by Brackley, and Gazzetta Football Italia on Saturday mornings, which contained the highlights of the previous week's matches and a piece on Italian culture. It would also consist of interviews with players, often Gascoigne, usually walking around an Italian city. These were often deliberately humorous, such as when Richardson performed the lambada with Attilio Lombardo.[1]

A regular part of Gazzetta had Richardson explaining football stories from Italian newspapers as he sat in the sunshine outside a café. During the last series, which was broadcast in the early hours of the morning, Richardson sat at a café outside the Pantheon, usually in front of a large ice cream or dessert, and a proportion of each course would vanish between each set of match highlights.

Other contributors to the series included Don Howe[9] and Luther Blissett.[6][10]

Notable broadcasts included a 1995 Genoa v Milan match abandoned at half time. A Genoa fan had been murdered before the game, and the spread of the news sparked crowd trouble.[11]

Channel 4 also covered some Italian international matches live, including Italy's 1998 World Cup qualifying playoffs against Russia,[12] which finished 2-1 on aggregate. A light-hearted trailer for the matches, with the voiceover "Will the Russians rub their faces in it?" while showing an Italian fan's face being rubbed in a plate of pasta, led to questions in the Italian parliament[8] and caused 12 complaints (not upheld) to the ITC.[13] Richardson said, "Everywhere Channel Four was being labelled as anti-Italian. In the end we re-enacted a spoof version where Pierluigi Casiraghi shoved my face in a plate of spaghetti."[8]

For the 2000–01 Serie A season, the Sunday afternoon live games became more infrequent. The most telling sign came when Channel 4 abandoned coverage of the 2001 title decider with seven minutes remaining, the match having been disrupted by a pitch invasion by fans of Roma.[14] Just 12 months earlier, Channel 4 had accommodated schedule changes when a rainstorm held up Juventus's unsuccessful 1999–2000 title bid.

Live coverage was abandoned altogether in 2001-02,[15] which was Serie A's final season on Channel 4.[16]

British Eurosport (2003–2005)[edit]

After Channel 4 dropped Italian football, Serie A returned to British screens halfway through the 2002-03 season when British Eurosport bought the rights.[14][17] Granada had considered bidding for the rights in April 2002, but didn't do so.[18]

Eurosport's weekly live match was the "showpiece" Sunday evening 7pm kick-off,[14] a fixture Channel 4 had never had the rights to show live.[15]

British Eurosport held the rights until 2005, with again Richardson presenting.

Bravo (2005–2006)[edit]

Bravo and Setanta Sports covered Serie A under a joint agreement from 2005 to the end of the 2006–07 season.[19] After poor viewing figures, Bravo discontinued their coverage on 23 December 2006. The 2006 Serie A scandal had tarnished the league's reputation and had forcibly relegated top club Juventus.

Pundits on the programme at this time included Lee Sharpe and Ron Atkinson.[20]

Five (2007–2008)[edit]

John Barnes was co-commentator on Five

Five gained the rights to broadcast Serie A highlights and live games in the 2007–08 season.[21][22] The show thus returned to terrestrial television and live games were shown weekly at 1:30pm UK time on Sundays,[23] as the original series on Channel 4.

Under the new name of Football Italiano the show was presented by Mark Chapman and Laura Esposto. The first game shown was a 1–1 draw between Inter Milan and Udinese on Sunday 26 August 2007 with John Barnes and Tony Jones as the commentators. The opening theme song in this version of the show was "Phantom pt. II" by Justice.

The show's end was announced on 27 June 2008, on the Football Italiano website. The message, posted by James Sugure, read: "Unfortunately, it is now unlikely that Five will be continuing their Football Italiano television coverage of Serie A for the 2008–09 season. As a result, this website will now be suspended until further notice. On behalf of all the team here at Football Italiano, I would like to thank you for your support over the last year."[3]

Legacy[edit]

Italian football was absent from British TV for the 2008–09 season, other than live coverage of the Milan derby on BBC Three. From 2009–10 season up to 2012–13 season coverage of Serie A was shown on ESPN and from 2013–14 season on BT Sport. They show numerous live games per week during the Serie A season, including those of the Coppa Italia.[24] ESPN do not however use the Football Italia title for their programmes.

Since Football Italia launched, a number of other European domestic leagues have now been broadcast on British television. Ultimately, the series' popularity fell as Italian football slipped behind first Spanish and then English in the UEFA Coefficients and the perceived level of quality.[1] In particular, the end of the show coincided with the 2006 Italian football scandal, and a loss in reputation for Italian club football.

Golaço![edit]

José Altafini, voice of "golaço"

The show became well known in popular culture for a shout of Golaço!, Portuguese for "fantastic goal", featured at the start and at the end of each show. The sound clip is of Italian television football commentator José Altafini, a Brazilian who played in Serie A for AC Milan, Napoli and Juventus.[25]

"Golaço!" was transcribed as "Golaccio!" in the show's titles.[25] However, James Richardson later added, "I heard Steve De Berry [Steve DuBerry] who'd produced the music for the show say he'd wanted it to sound like 'go Lazio' because of Paul Gascoigne presenting it and so had added a twist to the soundbite."[8]

Theme tune and idents[edit]

In 1992, the theme tune to the show was adapted with the addition of vocals to become "I'm Stronger Now" by Definitive Two. The shout of "Golaço!" featured in the show's start and end titles was omitted from the song.

Channel 4 produced special idents specifically for its Italian football programs in the 1990s. The channel's familiar multi-coloured "4" logo appeared, a football bounced off the logo to the sound of a cheering crowd, and the logo turned the colours of the Italian flag. This was in keeping with other idents the channel had made specially for NFL American football and sumo wrestling.[26]

Channels featured on[edit]

Football Italia has been shown on the following channels throughout its history:

Other UK networks have also shown Serie A:

See also[edit]

References[edit]

  1. ^ a b c d e Arrivederci, James, and thanks for the memories Ingle, James. The Guardian. 20 December 2006. Accessed 16 September 2011
  2. ^ a b c d e Cornwall, Philip. "James Richardson on Gazzetta Football Italia (1993)". When Saturday Comes. Retrieved 11 August 2012. 
  3. ^ a b Football Italiano website 27 June 2008
  4. ^ a b c Part Two (1992–2002): "I Didn’t Get Off Massively on Saint and Greavsie" offthetelly.co.uk, December 2002
  5. ^ "International Football Coverage on British TV" ITV Carousel. Retrieved 23 August 2012
  6. ^ a b c Winter, Henry (7 September 1992). "Sampdoria set ball rolling: Henry Winter on Channel 4's winning start with a big draw in the Italian League". The Independent (London). Retrieved 23 August 2012. 
  7. ^ "Football Italia: Sampdoria v Lazio (1992)" British Film Institute. Retrieved 23 August 2012
  8. ^ a b c d e f Richardson (interviewee), James (18 August 2012). "Arriverderci Roma, buongiorno Reading". The Observer (London). Retrieved 12 August 2007. 
  9. ^ Hey, Stan (11 September 1994). "Don shows how as John seeks higher ground". The Independent (London). Retrieved 18 August 2012. 
  10. ^ Fryer, Paul (20 December 1997). "The Commentators - Motson and Pearce locked in a sealed room". The Independent (London). Retrieved 18 August 2012. 
  11. ^ "Genoa fan murdered at match". The Independent (London). 30 January 1995. Retrieved 18 August 2012. 
  12. ^ "ITALY V. RUSSIA LIVE FOOTBALL ITALIA (1997)". BFI. Retrieved 18 August 2012. 
  13. ^ "Showing Complaints & Interventions Report for TRAILER - ITALY v RUSSIA". Ofcom. Retrieved 18 August 2012. 
  14. ^ a b c Lawrence, Amy (2 February 2003). "Bentornato calcio: Welcome back to Italian football". The Guardian (London). Retrieved 22 August 2012. 
  15. ^ a b Campbell, Denis (12 August 2001). "Time called on Italian Sundays: Channel 4 to abandon live Serie A coverage". The Guardian (London). Retrieved 22 August 2012. 
  16. ^ Revoir, Paul (24 July 2002). "Football Italia under threat". Broadcast (magazine). Retrieved 18 August 2012. 
  17. ^ Revoir, Paul (14 January 2003). "British Eurosport to carry exclusive Italian football". Broadcast. Retrieved 18 August 2012. 
  18. ^ Gibson, Owen (16 April 2002). "Granada eyes Italian football rights". The Guardian (London). Retrieved 18 August 2012. 
  19. ^ Bravo to air Football Italia DigitalSpy, 5 August 2005
  20. ^ Burrell, Ian (19 December 2005). "On the ball with Bravo". The Independent (London). Retrieved 19 August 2012. 
  21. ^ Channel Five snaps up Italian Football Guardian, 12 June 2007
  22. ^ "TV details: Armchair fans, have no fear". Football Italia. Archived from the original on 22 August 2007. Retrieved 31 August 2007. 
  23. ^ Serie A returns to UK terrestrial TV live on Five SportBusiness.com, 2 August 2007. Retrieved 23 August 2012
  24. ^ a b "ESPN secures Serie A TV rights". Digital Spy. 5 August 2009. 
  25. ^ a b The earliest ever kick-off The Guardian – The Knowledge
  26. ^ Channel 4 : 25th Anniversary : The Ident Gallery retrieved 22 August 2012

External links[edit]