For the Love of God
|Type||platinum, diamond, human teeth|
|Location||White Cube Gallery, London, England|
For the Love of God is a sculpture by artist Damien Hirst produced in 2007. It consists of a platinum cast of an 18th century human skull encrusted with 8,601 flawless diamonds, including a pear-shaped pink diamond located in the forehead that is known as the Skull Star Diamond. The skull's teeth are original, and were purchased by Hirst in London. The artwork is a Memento mori, Latin for "Remember your mortality" or "Remember you must die", referring to a genre of artworks that vary widely but share the same purpose: to remind people of their mortality, an artistic theme dating back to antiquity. In 2007, art historian Rudi Fuchs, observed: ‘The skull is out of this world, celestial almost. It proclaims victory over decay. At the same time it represents death as something infinitely more relentless. Compared to the tearful sadness of a vanitas scene, the diamond skull is glory itself.’ Costing £14 million to produce, the work was placed on its inaugural display at the White Cube gallery in London in an exhibition Beyond belief with an asking price of £50 million. This would have been the highest price ever paid for a single work by a living artist. According to Art Knowledge News, a sale was being completed at the $100 million asking price.
The base for the work is a human skull bought in a shop in Islington. It is thought to be that of a European living between 1720 and 1810. The work's title was supposedly inspired by Hirst's mother, who once asked, “For the love of God, what are you going to do next?”
Designed and sculpted by Jack du Rose and manufactured by the picadilly jewellers Bentley & Skinner, 8,601 flawless pavé-laid diamonds, weighing in total 1,106.18 carats (221.24 g), over a platinum cast, cover the entirety of the skull. At the centre of the forehead lies a pear-shaped pink diamond, the centrepiece of the work. All diamonds used for the work are said to be ethically sourced.
Artist John LeKay, a friend of Hirst's in the early 1990s, said the work is based on a skull covered with crystals which LeKay had made in 1993. LeKay said, "When I heard he was doing it, I felt like I was being punched in the gut. When I saw the image online, I felt that a part of me was in the piece. I was a bit shocked."
Spiritus Callidus #2 by John LeKay, 1993, crystal skull
On 1 June 2007, For the Love of God went on display in an illuminated glass case in a darkened room on the top floor of the White Cube gallery in St James's, London with heavy security. It was reported on 11 June 2007 that the singer George Michael and his partner Kenny Goss were interested in purchasing the piece for around £50 million.
November-December 2008, Hirst exhibited the diamond skull at the historic Rijksmuseum in Amsterdam, the Netherlands amidst public controversy. The skull was exhibited next to an exhibition of paintings from the collection of the museum that were selected and curated by Hirst. According to Wim Pijbes, the museum director, there wasn't controversy amongst the board members. He explained that the exhibition "will attract people--and give a new aspect to the image of the Rijksmuseum as well. It boosts our image. Of course, we do the Old Masters but we are not a 'yesterday institution'. It's for now. And Damien Hirst shows this in a very strong way." A Belgian journalist in response remarked how the installation of the diamond skull at the Rijks was "an intentionally quite controversial project".
For the Love of God was also displayed in the town hall in Florence, Italy.
For the Love of God was on display at Tate Modern, London between 4th April 2012 and 25th June 2012.
Hirst said that the work was sold on 30 August 2007, for £50 million, to an anonymous consortium. Christina Ruiz, editor of The Art Newspaper, claims that Hirst had failed to find a buyer and had been trying to offload the skull for £38 million. Immediately after these allegations were made, Hirst claimed he had sold it for the full asking price, in cash, leaving no paper trail. The consortium that bought the piece included Hirst himself.
In the February 6, 2012 issue of Time Magazine, Hirst elaborated, in his "10 Questions" interview: "In the end I covered my fabrication and a few other costs by selling a third of it to an investment group, who are anonymous." The skull cost around £14 million to fabricate. Hirst did not specify the "other" costs, but it seems reasonable to assume they could be around £2 or £3 million. If one third of the skull was sold for £16 - £17 million, then the total value of the piece would be £48 - £51 million. This, presumably, is where the 2007 claim of a £50 million sale price came from.
Harry Levy, vice chairman of the London Diamond Bourse and Club, said "I would estimate the true worth of the skull as somewhere between £7 million and £10 million." Her Majesty's Revenue and Customs would expect £8.5 million in VAT payments, if Hirst really did receive £50 million. David Lee, editor of The Jackdaw, commented "Everyone in the art world knows Hirst hasn't sold the skull. It's clearly just an elaborate ruse to drum up publicity and rewrite the book value of all his other work."
Media reporting and reviews 
The media coverage of the "sale" of the diamond skull was extensive and led some to question to what extent the announcement of the sale was some kind of media art, especially as the "sale" continues to be in question. This was further supported by the performative nature of the Sotheby's exhibition and auction of Hirst's artwork the following year.
In an article in The Guardian, Germaine Greer said, "Damien Hirst is a brand, because the art form of the 21st century is marketing. To develop so strong a brand on so conspicuously threadbare a rationale is hugely creative - revolutionary even."
Richard Dorment, art critic of The Daily Telegraph, wrote: "If anyone but Hirst had made this curious object, we would be struck by its vulgarity. It looks like the kind of thing Asprey or Harrods might sell to credulous visitors from the oil states with unlimited amounts of money to spend, little taste, and no knowledge of art. I can imagine it gracing the drawing room of some African dictator or Colombian drug baron. But not just anyone made it - Hirst did. Knowing this, we look at it in a different way and realise that in the most brutal, direct way possible, For the Love of God questions something about the morality of art and money."
Ralph Rugoff of the Hayward Gallery in London criticised the work as a mere decorative object, saying "It's not challenging or fresh. It's a decorative object which is not particularly well done." 
Regarding the announcement of the "sale" of the diamond skull, Robert Preece, an art critic of Sculpture magazine, considers it to be a kind of media art performance with the appropriation of media structures. Referring to the Sotheby's "sale" and the "sale" of the diamond skull, he writes, "I am not concerned with the details of these sales. What matters to me is that they were announced--unleashed, picked up, printed, reprinted, accelerated, translated, and multiplied across global media." This sort of approach was highlighted with a Leeds 13 art/media intervention in 1998, in which artist Leeds 13 member Sarah Thornton has described the media coverage as "art" and the journalists as participants in the art performance, and artist as celebrity publicity maker extends back to Andy Warhol, and even Jackson Pollock, Salvador Dalí and Pablo Picasso. The performative nature was later addressed in the exhibition at Tate Modern, "Pop Life: Art in a material world", to which critic Ben Lewis found it very offensive: "... the gallery texts have the temerity to claim that the greed-fuelled auction sale was a work of performance art in itself. That’s just the same as Stockhausen calling 9/11 a work of art."
Artistic responses 
In 2008, the Gaelic-language publisher Ùr-sgeul published a short story by Maoilios Caimbeul, "An Claigeann aig Damien Hirst" ("Damian Hirst's Skull"), as a fictional response to the work of art. This in turn was followed in 2009, by a single performed by the Gaelic rock band, Na Gathan, Claigeann Damien Hirst (Damian Hirst's Skull), released by Ùr-sgeul, which was inspired by Caimbeul's work. The song was shortlisted in the Nòs-ùr contest for a new song in a Celtic language or Scots.
In 2009, Spanish artist Eugenio Merino unveiled a piece entitled 4 The Love of Go(l)d" a giant sculpture, encased in glass, of Hirst shooting himself in the head. Merino, in fact an admirer of Hirst, intended the piece as a comment on the emphasis on money within the art world, and with Hirst in particular. "I thought that, given that he thinks so much about money, his next work could be that he shot himself," said Merino. "Like that the value of his work would increase dramatically...Obviously, though, he would not be around to enjoy it."
See also 
- BBC News article, retrieved 1 June 2007.
- New York Times article. Retrieved 3 June 2007.
- Dorment, Richard, "For the love of art and money", Daily Telegraph, 1 June 1890. Retrieved 15 September 2007
- Alberge, Dalya. "My old friend Damien stole my skull idea", The Times, 27 June 2007. Retrieved 15 September 2007.
- Preece, Robert. (June 2009). 'Reality check: When appropriation becomes copyright infringement'. Sculpture magazine/AD&P. Retrieved 19 June 2009.
- BBC news report, retrieved 1 June 2007.
- Yahoo! Music (UK), retrieved 11 June 2007[dead link]
- Byrne, Ciar (31 August 2007). "Hirst's glittering price tag loses none of its shine". London: The Independent. Retrieved 2008-10-21.
- Owen, Glen and Dunbar, Polly. Daily Mail, 9 September 2007.
- Evening Standard The avant gardener 19 May 2009
- Greer, Germaine (22 September 2008). "Germaine Greer Note to Robert Hughes: Bob, dear, Damien Hirst is just one of many artists you don't get". London: The Guardian. Retrieved 2010-01-01.
- Hirst's £50m skull? It's no more than a 'decorative object' (The Independent, March 8, 2008)
- Kelly, Ronan (3 October 2009). "The curious ear: Grand Art". RTE.ie Radio 1. Retrieved 2011-13-10.
- Lewis, Ben (1 October 2009). "Pop Life sells its soul for the big bucks". London Evening Standard. Retrieved 2010-01-01.
- Laura Keeble "Forgotten Something?"
- Rawlings, Ashley. "Damien Hirst’s £50m artwork trashed: London’s White Cube Gallery gets bored with Hirst’s diamond skull, chucks it out", with photo of the spoof, tokyoartbeat.com, 18 July 2007. Retrieved 15 September 2007.
- Nòs-ùr competition website, retrieved 16-4-09.
- Full points not Nil point for Sunrise Not Secular. Stornoway Gazette (16-4-09)
- Hirst demands share of artist's £65 copies
- Tremlett, Giles (18 February 2009). "'Suicide' sculpture of Damien Hirst causes controversy in Spain". London: The Guardian. Retrieved 2009-02-18.
- frieze review of For the Love of God
- Pictures of the work's manufacture
- Interview with video
- Parody of "For the Love of God" by artists from Poland: Dead Drop Collector Glass, for drink, with skull inside by Cute Cube Collective, For the Laugh of God by Peter Fuss