Forehead advertising
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Forehead Advertising is an advertising concept that uses people's foreheads as advertising spaces.
[edit] History
The concept was created by Justin Kapust through his organization, called Headvertise (Kapust-Allen Enterprises, now defunct) in late 2002.[citation needed]
Soon after its launch, and the media frenzy that came along with it, Ebay started hosting auctions for forehead advertising and other tattoo advertising[1][2].
Headvertise hired college students to run advertising campaigns for its clients on college campuses, where through affinity programs and exclusive marketing rights, many companies cannot advertise.[citation needed]
[edit] References
- ^ "Man auctions ad space on forehead". BBC News (BBC). 10 January 2005. http://news.bbc.co.uk/1/hi/technology/4161413.stm. Retrieved 2009-01-23.
- ^ Falk, Aaron (30 June 2005). "Mom sells face space for tattoo advertisement". Deseret News (Newspaper Agency Corporation). http://www.deseretnews.com/article/1,5143,600145187,00.html. Retrieved 2009-01-23.
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