Forever Living Products
||The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (November 2012)|
|Headquarters||Scottsdale, Arizona, USA|
|Key people||Rex G. Maughan, Founder, Chairman of the Board and CEO|
|Revenue||$2.5 billion in 2010|
|Employees||4,100 in 2006.|
Forever Living Products International, Inc. (FLPI) is a Scottsdale, Arizona-based multi-level marketing company that sells aloe vera-based drinks and bee-derived cosmetics, nutritional supplements, and personal care products. FLP was founded in 1978 by Rex Maughan, who also serves as the company's CEO.
A three-part special report by the Manila Times discussed similarities between FLPI's business model and an illegal pyramid scheme, noting that FLPI participants are said to be rewarded primarily for recruiting new members to the organization, rather than for selling products to genuine end-users.
FLPI's primary product is an aloe vera beverage. The company also markets various personal care, skincare, petcare and household products made from aloe, including lotions, creams, soaps, hair care products, deodorant, aftershave, lip balm, toothpaste, colognes and perfumes, laundry detergent, and a burn salve.
In 1983, FLPI launched its Forever Bee products—a dietary supplement line consisting of royal jelly, bee pollen, bee propolis, and pure honey. The company later expanded its product line to include dietary supplements consisting of aloe combined with vitamins, ginseng, minerals, fish oils, garlic, and other supplements.
Violations in Hungary
Claims made about FLPI products were found to be in violation of several laws in Hungary related to advertising, registration of nutritional products, and the use of cosmetics as medicinal agents. As a result, the company was fined 60 million HUF (approximately $280,000 USD).
Copyright & Trademark Lawsuit and Logo Change
In 2007, author Richard Bach won a lawsuit against the company for copyright infringement and trademark infringement. The lawsuit stated that for over 20 years Forever Living had used the character, storyline, and copyrighted excerpts from the novel Jonathan Livingston Seagull to promote its marketing plan. Forever Living was also accused of using images from the motion picture and novel as its corporate logo, and reproducing it on merchandise, jewelry, products, packaging, and promotional materials. Shortly after, Forever Living changed its company logo from a seagull to an eagle.
- "The Largest Private Companies: #340 Forever Living Products Intl". forbes.com. 2006. Retrieved 2008-06-29.
- "Forever Living Products hopes to see sales up in H2". Ziarul Financiar. August 2006. Archived from the original on 2008-08-04. Retrieved 2008-06-29.
- Max de Leon (28 April 2003). "A very thin line between multilevel marketing and pyramid schemes". Retrieved 21 April 2014.
- "Hungarian Economic Competition Office fined FLP for 60 million HUF".
- Schwabach, Aaron (2011). Fanfiction and Copyright. Ashgate. pp. 39–40. ISBN 978-0-7546-7903-5.
- "Richard BACH, et al., Plaintiffs, v. FOREVER LIVING PRODUCTS U.S., INC., et al., Defendants.".