Format art

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An art format is constituted on the basis of a formula: the format contains a number of invariable elements that create the framework for the participants and factors that change every time the art format is mounted. Besides the variables within the structure of the art format, the relation between the art format, space and time also changes; e.g. An art format put up in a museum would differ slightly from an art format activated in a gallery. Other outward factors that could change the art format could be for instance of political matter: an art format mounted in a totalitarian state would differ from a mounting of the same art format in a democratic state. Art institutions wanting to use an art format must purchase a license and agree to use the original formula i.e. title, the spirit and the methods that the artist has prescribed.

Format Critical Run, Moderna Museet, Stockholm 2009

An art format is an art work in itself. Format art is related to conceptual art but has an increased focus on becoming widespread and aims to expand into a global artistic movement. As soon as an art format has proven successful it can – with permission from and negotiation the artist – be put up an unconditional number of times as long as the formula is respected. Furthermore the art format incorporates psychological and sociological aspects by virtue of the relations arising between the participants. Thus an art format becomes a frame of interaction, form and expression, both visually and socially.

Format Emergency Room, MoMA/PS1, New York 2007

Contents

[edit] Format Art's origin

The concept 'art format' is developed by the French-Danish conceptual artist, Thierry Geoffroy (also known as Colonel) that has worked since 1989 with the elaboration of the art format as an artistic frame. Through his experience with TV productions for Danish National Television, Geoffroy was inspired to apply the format's power of creating to the art scene and thus create an art form that resembles the TV-format designed for propagation, distribution and global interest.

Geoffroy's art formats involve several hundred participants and are based on a sociological and psychological starting point concerning debate and collaboration. Geoffroy's choice of media changes frequently and is usually concerned with the contemporary and current topics. Newspapers, radio, fashion industry, telephones, the Internet domains, parties, music, festivals, performance, Myspace and Facebook are among the elements of the artist's cross-media praxis.[1] Thierry Geoffroy is also adamant that contemporary artists have an obligation to confront current themes – emergencies – before it is too late. This is especially visible in the Emergency Room format and the Critical Run format[2], in which the participants train their ability to think critically[3] and through the format reach the mass audience.

[edit] Examples of formats

[edit] Notes and references

  1. ^ http://www.cairobiennale.gov.eg/Art_Det/77.htm Definition of format art, Cairo Biennale / 2008 by Thierry Geoffroy / Colonel
  2. ^ http://www.wired.com/beyond_the_beyond/2009/07/critical-run/ Format Critical Run/ Bruce Sterling in Wired / juli 2009
  3. ^ http://www.highbeam.com/doc/1G1-202012241.html C-Magazine " Biennalist " by Seamus Kealy

[edit] External links

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