Formula One sponsorship liveries have been used since the late 1960s, replacing the previously used national colours. With sponsors becoming more important with the rising costs in Formula One, many teams wanted to be able to display the logos of their sponsors as clearly as possible.
The liveries are usually changed for every season in the sport, marking the marketing ideas of the sponsors. Many teams keep some consistency over the years however, like the red colour of Ferrari, which has its origin in a shade of red known as rosso corsa being the national racing colour of Italy. Tobacco and alcohol advertising was common in Formula 1, however as bans spread throughout the world teams used an alternate livery which alluded to the tobacco or alcohol sponsor, or entirely eliminated their name when in nations with a ban - this is now only seen on Ferrari's Marlboro sponsored vehicles - where the sponsor is technically banned from advertising in all host nations. At historical events, cars are allowed to use the livery which was used when the car was actively competing.
Alfa Romeo was a Formula One constructor between 1950 and 1951, and again between 1979 and 1985. In 1950-1951 and 1979 the team used the rosso corsa (racing red) national color of Italy. In 1980 they switched to a livery sponsorsored by Phillip Morris'Marlboro cigarette brand. In 1984 the Italian clothing brand Benetton took over Alfa Romeo's livery sponsorship, which they held until the withdrawal of Alfa Romeo from Formula One at the end of 1985.
Starting in the 1970s and going for decades until ending in mid-2002, Arrows, that was known as Footwork for a few years in the 1990s, had quite distinctive liveries, like the unusual Ruffles sponsorship in Footwork, an all-black car in the 1998 season, and an orange car in its final years.
Benetton Formula Ltd., commonly referred to simply as Benetton, was a Formula One constructor that participated from 1986 to 2001. The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000 the team was purchased by Renault, but competed as Benetton for the 2001 season. In 2002 the team became Renault F1. From the 1992 to 1993, Camel sponsored the Benetton team, but, from the 1994 to 2001 the main sponsor was Mild Seven.
"Mild Seven" was replaced with "Benetton" (on team members clothing and rear wing's front side), "Renaultsport" on rear wing (rear side), "Fisico" on Fisichella's car (on engine body) and "Jenson" on Button's car (on engine body)
In its first year, Benetton raced with a green Livery with Sisley (benetton brand) and benetton as sponsors, this is Gerhard Berger racing for Benetton at Detroit in 1986
Thierry Boutsen driving for Benetton at the 1988 Canadian Grand Prix
From 1991 to 1993, Camel sponsored benetton, here is the B191 from 1991 season being demonstrated at Goodwood Festival of Speed in 2006
A Benetton B192 painted in its Camel livery
Michael Schumacher driving for Benetton at the 1992 Monaco GP
1990 Benetton B190 on display
Beneton B193 at Goodwood Festival of Speed
Benetton received sponsorship from Mild Seven until 2001 and produced the first two championships of Michael Schumacher, this is the Benetton B194 in display
Jos Verstappen driving at the 1994 British GP
Michael Schumacher driving for Benetton at the 1995 British GP
Johnny Herbert racing for Benetton (non tobacco livery) at Montreal in 1995
Michael Schumacher's Benetton B195 at the 1996 Autosport International Show
Alexander Wurz driving for Benetton at the 1997 British Grand Prix
Jean Alesi driving a Benetton at the 1997 Italian Grand Prix
Giancarlo Fisichella driving for Benetton at Montreal in 1999
For its final years prior to the takeover of Renault, Benetton received sponsorship from Renault, Vodafone and Korean Air, This is Jenson Button driving in 2001 for Benetton
In its Dallara years, Scuderia Italia raced with a livery slightly similar to Ferrari (rosso corsa with white details and black wings), but prior to the absortion by Minardi in 1993, when raced with Lola cars, had a white livery with red and yellow flames.
After having been an engine supplier in the 1980s and again since 2000, BMW entered Formula One with a works team of its own in 2006 after buying the Swiss Formula One constructor Sauber. Although the cars had many sponsorship logos on them, the main pattern was based on the traditional BMW Motorsport team colours of white with light blue, dark blue and a little red (in an almost purple shade). White is also the original national racing colour of Germany, while white and blue are the colours of Bavaria and of BMW itself.
Prior to sponsorships, Brabham raced in turquoise with a gold band running across the car. This later changed to green and gold, the racing colours of Australia. In 1975 and 1976, Brabham received sponsorship from Martini; in 1976 the color scheme changed from white to red. Brabham changed from red to white and received sponsorship from the Parmalat until 1984. One year later, they switched to Olivetti, a scheme retained until 1989. In 1989, Brabham signed with Bioptron, a brand of Zepter International, which continued until the team was bought by Middlebridge Group. Since then, it was sponsored by many Japanese companies like Garage Italiya, a company that imports Italian cars in Japan, Autobacs, Nippon Shinpan, and Mitsukoshi. Prior the swansong of Brabham in 1992, the team raced in blue and pink livery of the Japanese metal group Seikima-II.
After Honda pulled out of F1 at the end of 2008, team boss Ross Brawn struggled to find a buyer to save the team, eventually buying it himself. A lack of sponsors resulted in the white livery, with flashes of bright yellow and black. Towards the end of the season, the team arranged one-race sponsor deals with a variety of major local companies, including Canon, Mapfre, Itaipava and Qtel.
Brawn GP dominated the early part of the 2009 season, with Jenson Button winning six of the first seven races. As other teams improved their cars Brawn struggled for pace, but still recorded several podiums during the rest of the year. Their strong start and consistent finish was enough to secure the Constructors World Championship at the first (and only) attempt, as well as the drivers title with Jenson Button. At the end of the season, the team was purchased by engine suppliers Mercedes-Benz, marking the return of the Silver Arrows after 55 years.
British American Racing competed in Formula One from 1999 to 2005. The name of the team was taken from British American Tobacco which provided the main sponsorship and was livery sponsor through two of its main cigarette brands. In their debut season, the team wished to have its two cars painted in different liveries (one 555, the other Lucky Strike), but this was forbidden by the rules. So the team decided on a unique two-sided design, with the blue 555 livery of the right side of the car, and the red and white Luckies livery on the left and a zipper design on the middle.
Lucky Strike logo either blocked out (2000–2001), "Luckies" changed to "Lookies" (2000), "Lucky Strike" was replaced with "Look Alike" (2001), "Run Free" (2002), bar code and Formula One cars (2003–2004), "Don't Look", "Look Left" and "Look Right" and a barcode and Formula One cars (2004) or with "Racing Revolution" (2005)
For 2013, the team decided to paint its cars with a brighter shade of green than the traditional BRG. The livery also doesn't reflect any sponsorship from companies owned by Tony Fernandes, for the first time since the team's debut in 2010.
In keeping with their Italian roots, Ferrari has always kept a red colour in the tradition of rosso corsa, the national racing colour of Italy, except for two races in 1964 when Enzo Ferrari let his cars enter by NART in American blue and white colours to protest against Italian racing authorities. Over the years, rosso corsa has been combined with white parts and with various sponsorship schemes, but Ferrari has never fully let their cars be dominated by the sponsorship livery like many other teams have. This changed in the 1990s when Ferrari replaced their traditional rosso corsa colour with a "Marlboro red" which is noticeably lighter; this colour remains despite the ban on tobacco sponsorship.
Marlboro logo removed completely or replaced with white space (2000–2004), Marlboro logo changed to "bar code" (1994-1999/2005-2006), or text removed with keeping the chevron with the drivers' name (1993) and in the team member clothing, marlboro logo became a white square with a red stripe above with written the driver name (1980's-1996).
The team used special livery for 2001 Italian Grand Prix in remembrance of the 11 September 2001 attacks in the United States. Both cars ran without any sponsorship livery and sported matte black nose-cones. In the 2005 Italian Grand Prix the cars sported black nosecones as a sign of mourning for Pope John Paul II.
Due to a total tobacco livery ban, from 2008 onwards only a "bar code" has been used instead of the Marlboro logo. As of the 2010 Spanish Grand Prix, even the "bar code" was removed on allegations of subliminal tobacco advertising.
This was replaced in 2011 with a new 'Scuderia Ferrari' logo, which uses a similar graphical design to the Marlboro logo while purporting to be a team logo and is placed in the main areas the previous barcode was visible. Philip Morris's sponsorship deal with Ferrari has been extended to 2015.
Whyte & Mackay's logo was removed from clothing at the Turkish GP and Whyte & Mackay logo also replaced with "One from a Billion Hunt" in that Grand Prix too. Ra.One was added at the Indian GP.
Due to local laws about alcohol sponsorship, the Whyte & Mackay logos were also removed from the car at the Abu Dhabi Grand Prix, and were instead replaced with the names of the winners of a competition run by the team.
Honda first raced in Formula One from 1964 to 1968. The cars were entered in an all-white livery with a red circle, duplicating the Japanese flag. The company won several races but left F1 at the end of the 1968 season, before returning as an engine supplier in the 1980s. After a decade away from the sport, Honda returned again as an engine supplier in 2001, before buying the British American Racing team and entering F1 as a constructor in 2006.
For the 2006 season, Honda continued with the BAT sponsorship with the Lucky Strike logo, but BAT pulled out for 2007. From 2007, the only logos on the car are the Honda badge, the Bridgestone logo, and the logo of Honda's environmental awareness program, Earth Dreams. For 2007, the livery itself was a picture of the Earth on a black background. For 2008, however, there are only pieces of the image of Earth on a mainly white background, as opposed to the whole of the Earth being on Honda's car.
Lucky Strike logo changed to "Racing Revolution", "Look Left", "Look Right" and during the 2006 Brazilian Grand Prix "Last Blast" was on the rear wing and Lucky Strike logo was replaced with a Heart with a security pin and a paper written "Racing Forever".
Due to a lack of sponsorship, the team wrote various messages on the car, such as "This could be you", "This is a cool spot" and "Your logo here". After being purchased by Thesan Capital halfway through 2011, the messages were replaced by a silver HRT logo.
Repsol (1998), Master Card, Deutsche Post (2002), CCTV (2004), Galp Energia (2005), Peugeot (1997), Honda (2000–2003), Mugen (1998–1999), Tata (2005), G de Z Capital(1997–1999), S.Oliver(1997–1999), RTL(1997–1998), Control Techniques(1997–1998),BBS (1997), Pilsner Urquell (1999–2001), Liqui Moly (2000–2002)
Benson & Hedges logo changed to "Bitten Hisses" (1997), "Buzzing Hornets" (1998 to 2000), "Bitten Heroes" (2001–2002), and "Be On Edge" (2003 to 2005), Sobranie logo changed to "Be On Edge", replaced with the driver's given name or removed completely (2005), "200" at the 2001 USA GP (only on Jean Alesi's car for his 200th F1 start), "Lazarus" in the first races of 2004
The team used special livery with American flag decals for 2001 Italian Grand Prix and 2001 United States Grand Prix in remembrance of the 11 September 2001 attacks in the United States.
Gitanes text was removed (1991–1993), Gitanes logo with a barcode over name (1994–1995), or "Gitanes" was replaced with "Ligier" and the Gitanes logo was replaced with a man with the French flag (1995)
Lotus was the first team to abandon the national colour system when the possibility to do so was created in 1968. Lotus also had one of the longest sponsorship cooperations in Formula One history, making the black and gold of its 1972–1986 John Player Special seasons one of the best known liveries to this day.
The Lotus livery changed a little for 2013, with both cars featuring their drivers' respective names near the top air intake. Rumours said that the team was close to signing Honeywell as their sponsor and changed the livery accordingly in advance.
Marlboro logo was replaced with barcode (1984–1985, 1987–1992) or with McLaren (1986, 1991–1993). At the 1986 Portuguese Grand Prix, Keke Rosberg's car was painted yellow and white rather than red and white, to advertise Marlboro Lights.
Johnnie Walker logos were either removed, or replaced by "Keep Walking" logos or Diageo's logo in Turkey, for races in Muslim countries which forbid alcohol advertising. They are still absent in those countries.
In Bahrain, the Vodafone branding is replaced with Zain due to Vodafone's unwillingness to use the controversial Bahrain GP for marketing purposes. Just like last season, Verizon replaced Vodafone in Austin.
Niki Lauda won his last championship with McLaren in 1984
A McLaren MP4/4 from the 1988 season
A McLaren MP4/5 from the 1989 season
a McLaren from the 1990 season
The McLaren-Marlboro partnership lasted from 1974 until the end of 1996, and produced several championships, including Ayrton Senna in 1991.
A McLaren from the 1992 season
Ayrton Senna's MP4/8 on display at Donington, the site of his famous wet-weather victory in 1993.
Mika Häkkinen's McLaren from the 1994 season on display
Mika Häkkinen's McLaren from 1995 season in its non-tobacco livery, this was the first season when McLaren switched from Peugeot power to Mercedes power
A McLaren MP4/10B from 1995, this was the last F1 car driven by Nigel Mansell
David Coulthard's McLaren MP4/11 exhibited as part of the McLaren Hall, Donington Grand Prix Exhibition
Mark Blundell driving a McLaren at the 1995 British GP
A McLaren MP4/12 in West livery
David Coulthard driving for McLaren in 1998
Mika Häkkinen's McLaren in Test Livery from the 1998 season
Häkkinen driving a McLaren MP4/13 in its non-tobacco livery
Mika Häkkinen driving for McLaren at the 1999 Canadian GP
A McLaren MP4/14 on display at the Donington Collection. The car carries chassis number 4 and is in the state it crossed the line to win both the 1999 Japanese Grand Prix and the Formula One Drivers' Championship for its driver, Mika Häkkinen.
Häkkinen's McLaren from the 1999 season on display
Coulthard driving a McLaren at the 2000 Canadian GP
Mika Häkkinen driving a McLaren at the 2001 Canadian GP, this was his last season
At races where tobacco advertising was not allowed, the "West" logos were replaced with the driver's name in a similar -but subtly different- style. Thus Pedro de la Rosa's McLaren MP4-20 was branded "Pedro" at the 2005 British Grand Prix. Following the termination of the West sponsorship contract in July 2005 the driver's names were in a completely different style for the remainder of the year.
Mercedes-Benz first competed in Formula One during the 1954 and 1955 seasons. This was in the time before sponsorship liveries and the team was using an all silver livery, the national racing color of Germany. The team was absent from Formula One after this, returning in 1994 as an engine supplier.
Mercedes-Benz rejoined Formula One as a team in 2010 after having purchased the Brawn GP team on 16 November 2009. On 21 December 2009 it signed a €30 million per season contract with Petronas as title sponsor. On 25 January 2010 Mercedes GP unveiled the car livery for the 2010 season. The blueish green livery color of Petronas is just present as fine lines at the side of the car, which overall is mainly painted in silver like the old time Mercedes race cars of the 1930s and 1950s.
Midland F1 competed for only one year, 2006. They took over Jordan in 2005, but Midland sold it in late 2006 to Spyker. They were the first F1 team to compete with a Russian license. (After Spyker's takeover in mid-2006, the team changed its livery to orange and name to Spyker MF1 Racing. In 2007, the team competed as Spyker F1.)
Elf Aquitaine, ITS Ceramiche, RDA management consultants, Air Sicilia, Interflora, Igol Lubrifiants, Ford, brummel, Catamaran Watches, Marie Formigari, Ito En Seleb, Quest, Euromik, Godard, Hewlett Packard, Antera
Ursus logo was removed
Bertrand Gachot driving his Pacific in 1994
Bertrand Gachot racing for Pacific at the 1995 British Grand Prix
Andrea Montermini driving for Pacific at the 1995 German Grand Prix
Andrea Montermini driving at the 1995 British Grand Prix
Jaguar Racing was renamed Red Bull Racing after the former was bought from Ford on 15 November 2004 by the energy drink company.Red Bull's involvement in Formula One dates back to 1995, when it first sponsored the Sauber team. The deal with Sauber lasted until the end of the 2004 season.
Since its first season in 2005 the car livery did not change much, always keeping Red Bull as the main sponsor. This changed in 2013, when Infiniti became the team's title sponsor and Red Bull's branding on the car was reduced.
Red Bull have used special liveries on multiple occasions, supporting the release up upcoming films and company's charity program Wings for Life.
Renault entered Formula One in 1977 and withdrew as a team after the 1985 season. Renault returned to Formula One in 2002 by buying the Benetton team. Renault had a contract with Mild Seven from 2002 to 2006, and had a title contract with ING Group from 2007 to Italian Grand Prix 2009 when ING withdrew all association with Renault.
"Mild Seven" was replaced with "Blue World" or "RenaultSport" (2002), Mild Seven logo was replaced with "Blue World" or replaced with sky blue space (2003), Mild Seven was replaced with drivers full name, Mild Seven logo was replaced by the car's number "Mild Seven" was replaced with "Team Spirit" (on team members clothing) (2004), Mild Seven changed to "Team Spirit" or concept art (2005 to 2006)
In the last GP of the season there was written on the sidepods of de Cesaris' car "Grande Andrea""(Great, Andrea!), "200 Gran Premi" (200 Grand Prixes) and "In Bocca al Lupo!" (Good Luck) and the car was decorated with pink and yellow stripes of the car
In 1995, Simtek Gained support from the Energy Drink XTC and Men's Tenoras, a Japanese Men Fashion Brand -that was Hideki Noda's sponsor in F3000-. This is Domenico Schiattarella driving his S951 in 1995.
Stewart lasted for only 3 years before being bought out by its engine supplier, Ford, and being rebranded as Jaguar, but managed to win a race in its final season, 1999. Stewart had a tartan decoration on its cars to represent its Scottish nationality.
Super Aguri was set up before the 2006 season by Aguri Suzuki, with the help of Honda Racing, to provide a drive for former Honda driver Takuma Sato. For the 2006 season's SA05 and SA06, their car was based on the 2002 Arrows A23, after which, for the 2007 and 2008 seasons, they ran cars based on the previous year's Honda chassis.
Toro Rosso is the sister team of Red Bull Racing. Since it originated from the buyout of Minardi, its name means Red Bull in Italian. At the beginning, the team used to have the same name and sponsors as its parent team, with the major difference being the presence of a scarlet "charging bull" painted over the engine cowling.
When car manufacturers started to concentrate in their own F1 teams at the start of the decade, Toyota was one of them. As main rival Honda did, they always painted their cars with the same white/red color scheme, instead of any sponsor colors.
Tyrrell Racing competed in Formula One from 1970-1998. Its traditional colour was blue and white, or a combination as such, for most of the 1970s and 1980s. The cars were more white during the mid to late 1990s.
Williams, as a major constructor, is rare in modern F1 in that they have no manufacturer backing. Over the years, their supply of engines and other major components has often changed, meaning that their livery is renewed more often than most of their rivals. Sponsors of Williams can often have the livery dramatically changed, which has helped to keep Williams competitively financed since 1978, when Williams first entered as a constructor.
In races in Germany, because of trademark issues, "Anheuser-Busch" was placed below "Bud". For non-alcohol races, Sea World Adventure Parks (from Anheuser-Busch's Busch Entertainment theme parks) replaced Budweiser