Fortune Brands

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Fortune Brands
Industry Conglomerate
Fate Split
Predecessor(s) American Brands
Successor(s) American Brands, FILA Korea, Fortune Brands Home & Security, Beam Inc.
Defunct October 3, 2011 (2011-10-03)
Headquarters Deerfield, Illinois, United States
Area served Worldwide
Key people Bruce A. Carbonari (Chairman of the Board & CEO)
Products Moen
Master Lock
Jim Beam
DeKuyper
Knob Creek
Vox vodka
El Tesoro tequila
Revenue Decrease $ 6.695 billion (2009)
Operating income Increase $ 505.20 million (2009)
Net income Decrease $ 242.80 million (2009)
Total assets Increase $ 12.370 billion (2009)
Total equity Increase $ 5.106 billion (2008)
Employees 24,248 (2009)
Divisions List of Divisions
Website www.fortunebrands.com

Fortune Brands was a holding company founded in 1969 as American Brands and later renamed in 1997 and split apart in 2011. The corporate headquarters was in Deerfield, Illinois in the United States. The company historically had a significant diversity of products. It announced on December 8, 2010, that it planned to focus on its liquor business, and to spin off or sell other parts of the company — including home furnishings and hardware and other golf products.[1][2] The company then sold its Titleist and FootJoy product lines to FILA Korea. On October 3, 2011, it split the remainder of its business into two publicly traded companies: Fortune Brands Home & Security (NYSEFBHS)[3] and Beam Inc. (NYSEBEAM).

History[edit]

The American Tobacco Company was founded in 1890. In the late 1960s, with health concerns seen as posing an increasing threat to the tobacco business, management decided to diversify into other fields and changed the corporate name to American Brands, Inc. Brown & Williamson acquired the tobacco division in 1994.

Former divisions[edit]

ACCO[edit]

In 1987 American Brands acquired ACCO, a holding company which owned several office supply subsidiaries. Stapler manufacturer Swingline, Inc., which American Brands had acquired in 1970, was combined with ACCO. In 2005, the company spun off ACCO to shareholders, and immediately thereafter ACCO merged with General Binding Corporation. This merged company is now known as ACCO Brands.

Golf Division[edit]

The Acushnet Company, purchased in 1976, became American Brands' golf division. It produced golf balls, shoes, and clubs under the Pinnacle Golf, Titleist, FootJoy and Cobra Golf trademarks. The Acushnet Rubber division, which was Acushnet's original business, was sold off in 1985. Cobra Golf was sold to Puma AG in March 2010, and the other golf brands were sold to Fila in 2011.

Home and hardware[edit]

This division, which had annual sales of over $4 billion, included such businesses as Waterloo Industries, Masterbrand Cabinets (and its various subsidiary cabinet lines), Moen faucets, Fypon, Therma-Tru doors, Simonton windows, Master Lock, American Lock, and Vista Window Company, Western Division. Many of these operations passed to Fortune Brands Home & Security when the company was split.

Spirits[edit]

Fortune Brands had a stable of well known spirits brands, led by Jim Beam.

In July 2005, Fortune Brands and French spirits company Pernod Ricard acquired over 25 additional spirits and wine brands from British holding company Allied Domecq. In November 2007, Constellation Brands announced a purchase of Fortune Brands' wine operations for $885 million USD, a transaction that added 1,500 acres (6.1 km2) of vineyards, several major brands such as Clos du Bois, and 2.6 million cases per year of "super-premium" class wine production.

After the other product lines were sold and spun off, the remaining spirits business became Beam Inc..

References[edit]

  1. ^ Aaron Smith, Jim Beam, neat, is company's new strategy, CNN Money, December 8, 2010.
  2. ^ Fortune Brands Announces Intent to Separate Company's Three Businesses, The Wall Street Journal, December 8, 2010.
  3. ^ Fortune Brands Home & Security Now Independent, Begins Trading on NYSE, Businesswire, October 4, 2011.

External links[edit]