Forum Research

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Forum Research
Type Private
Industry Market Research and Analysis
Founded 1993
Founder(s) Lorne Bozinoff
Headquarters Toronto, Ontario, Canada
Number of locations 9 branch offices
Key people Lorne Bozinoff (President & CEO)
Services Enterprise Feedback Management
Customer Experience
Market and Consumer Research
Retail and Branch Research
Consulting Services
Employees 300
Subsidiaries The Forum Poll
Website www.forumresearch.com
References: [1][2]

Forum Research is a Canadian market research and polling firm founded in 1993 by Dr. Lorne Bozinoff. Forum Research Inc. is headquartered in Toronto, Ontario and has offices throughout Canada (Edmonton, Toronto and Vancouver) and around the world (Houston, Buenos Aires, Dubai, Mumbai and Shanghai).

Political polling[edit]

Forum conducts regular polls on municipal, provincial and federal politics for major Canadian news outlets, including the Toronto Star,[3] National Post[4] and Sun newspaper chain. The firm conducted extensive polls during the 2010 Toronto mayoral election and the 2011 Canadian federal election, in which it was the first to predict through polling the defeat of the Liberal Party in Toronto and Montreal to the New Democratic Party.[5][6] Forum was also one of the first market research firms to identify the NDP surge in the 2011 Canadian federal elections, which was later validated by the official election results.[7]

Forum also conducts surveys on other social issues, including recent surveys on gun control,[8] 'gay-centric' schools[9] and abortion.

Business specialization[edit]

Forum Research specializes in political polling and customer satisfaction research. Some of the firm’s research tools include small and large-scale telephone, interactive telephone, and online polling, focus groups, one-on-one interviews, mail, door-to-door, intercept and personal surveys.[citation needed]

Affiliates[edit]

  • Foundation Research Group
  • Access Research
  • Shop'n Chek Canada
  • RDDNet

References[edit]

  1. ^ "About US". Forum Research. 
  2. ^ "Forum Research Inc". Manta. 
  3. ^ "Ontario Liberals’ support slumping, poll finds". Toronto Star. September 27, 2012. 
  4. ^ "PQ headed to comfortable majority: Final poll before Quebec election". National Post. September 3, 2012. 
  5. ^ "Pollster predicts Liberal strongholds will turn NDP". Macleans. April 27, 2011. 
  6. ^ "Jack finds his groove, NDP in reach of official opposition, says new Forum Research poll". The Hill Times. April 21, 2011. 
  7. ^ "Polling and the NDP Surge". CBC Reality Check. April 25, 2011. 
  8. ^ "Toronto residents gunning for handgun ban". Toronto Sun. August 13, 2012. 
  9. ^ "Gay-centric school not OK with majority of city: Poll". Toronto Sun. October 2, 2012. 

External links[edit]