Fountain Tire

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Fountain Tire provides tire and automotive services to the general consumer and the commercial, farming, and mining industries.

Fountain Tire also has a Corporate Fleet Program to service companies with large vehicle fleets. Companies enrolled in this program can manage their transactions, purchasing information, and prices using an online system.

History[edit]

Fountain Tire was founded by Bill Fountain in 1956 and began as a small double-bay garage in Wainwright, Alberta. With its head office now in Edmonton, Alberta, Canada, Fountain Tire operates over 140 stores across Canada, spanning from Victoria, British Columbia to Vaughan, Ontario. The company was under Bill Fountain’s leadership for 20 years and expanded to 19 stores before a car accident claimed his life in 1976.

In 1987 Fountain Tire formed a business partnership with Goodyear (increasing the number of stores from 19 stores to 30). On September 24, 1987, Fountain Tire sold 49% of its business interest to Goodyear Canada. By the end of the 1990s, Fountain Tire had added over 100 new stores in Canada, as far East as Vaughan, Ontario. Fountain Tire’s head office changed its role from that of a retail goods supplier to a central resource centre and began providing partnership support in areas such as purchasing, training, accounting, insurance, legal services, and marketing to its stores.

Ownership Structure[edit]

Fountain Tire allows managers employed at Fountain Tire stores the opportunity to own part of the business and become 50/50 partners in their store.

Marketing[edit]

Thom Sharp became Fountain Tire’s spokesperson in 1994. Current ads feature Thom interviewing bystanders about their knowledge of cars and Fountain Tire. Fountain Tire’s current slogan is “Trust. Fountain Tire”. Previous taglines have been “Home of the Tire Experts”, “Winning the West”, and “Your Alberta Tire Store”.[citation needed]

The company is associated with various industry organizations, including Western Canada Tire Dealers Association, Automotive Industries Association of Canada, Tire Industry Association, Tire Retread Information Bureau, and the Canadian Centre for Occupational Health and Safety. Fountain Tire has also been involved with both local and national charitable causes since its inception in 1956. It currently supports Rick Hansen Wheels in Motion, United Way of Canada, and Junior Achievement, and created the Fountain Tire Foundation in 2000 to focus its fundraising efforts in the community.

As of September 2008 FT has acquired six Tirecraft locations across Canada and re-branded them as Fountain Tire locations. Many of these stores in large truck centres.[1]

Advertising[edit]

Thom Sharp became Fountain Tire’s spokesperson in 1994. Current TV commercials feature Thom on a road trip across western Canada in a Fountain Tire branded R.V in search of tire savings. Fountain Tire’s current slogan is “Trust. Fountain Tire”. Previous taglines have included: “Home of the Tire Experts”, “Winning the West”, and “Your Alberta Tire Store”.

References[edit]

  1. ^ http://www.canada.com/story_print.html?id=2d43a096-55d0-49d2-9a34-6552d3869828 Edmonton’s Fountain Tire buys six Tirecraft stores

External links[edit]