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Most notably Fourth Coast is a reference to the Great Lakes region with a heavy indication on Michigan since it has "four" coastlines and is the only state that does. A few businesses have adopted the name such as "Fourth Coast Cafe" which is a coffee shop in Kalamazoo, Mi, and "Fourth Coast Longboards" which is a longboard company located in Kalamazoo, Mi. It seems that the term is gaining in popularity and is mentioned often in blogs when referring to Michigan.
The term Fourth Coast is also applied to the Saint Lawrence River in North America. Some business in those regions have adopted the name. For example, Fourth Coast Entertainment located in Canton, NY. is an entertainment company that records musicians and manages bands and artists. Fourth Coast Entertainment Magazine is a music, arts and entertainment magazine that is distributed from the Saint Lawrence river to Lake Ontario all of Northern New York and the Adirondacks of the United States.