Fox (UK and Ireland)
|Launched||12 January 2004|
|Owned by||Fox International Channels (21st Century Fox)|
|Picture format||576i (SDTV 16:9)
0.1% (+) (November 2014 , BARB)
|Slogan||'First on Fox'|
|Formerly called||FX289 (2004–05)
|Sky||Channel 124 (SD/HD)
Channel 165 (+)
Channel 188 (SD)
|Virgin Media||Channel 157
Channel 158 (+)
Channel 199 (HD)
|Smallworld Cable||Channel 128 (SD/HD)|
|UPC Ireland||Channel 126
Channel 166 (+)
Channel 176 (HD)
|TalkTalk Plus TV||Channel 422|
Channel 449 (HD)
|Sky Go||Watch live (UK and Ireland only)|
|Now TV||Watch live (UK only)|
Fox (stylised as FOX) is a television channel in the United Kingdom and Ireland, owned by Fox International Channels, launched on 12 January 2004. Originally known as FX (in line with the American channel of the same name), its age demographic is adults aged 18-35 years old.
In April 2005, the channel was rebranded as FX as it moved in the Sky EPG. As FX, the channel targeted a demographic of mainly males between 18 and 49 years old. Unlike FX in the USA, it promoted both FX-produced and non-FX-produced shows. Some of the most popular shows to air on the channel included Family Guy and American Dad!. It had a similar format to its American sister channel, with a schedule consisting largely of Fox-produced shows, including comedies such as Family Guy and King of the Hill, and dramas such as The Shield, The X-Files and NYPD Blue. Non-Fox-produced shows rerun or receiving their UK premiere on the channel include The Walking Dead, Falling Skies, Babylon 5, Carnivàle, Highlander, JAG, NCIS, Sleeper Cell, E-Ring and Huff, Generation Kill, True Blood and Dexter.
The channel was rebranded as Fox at 9:00pm GMT on 11 January 2013 as part of an attempt to broaden its schedule. The target demographic of Fox is both men and women aged between 18 and 35 years old. New programmes added to the schedule included Louie, The Ricki Lake Show, Men at Work, Da Vinci's Demons and the second season of The Increasingly Poor Decisions of Todd Margaret, while many of the programmes that featured on FX continued to broadcast such as The Walking Dead, Dexter, True Blood, Falling Skies, Family Guy and NCIS. Fox also plan to commission up to 50 hours of original UK content by the end of the year, expecting to spend between £5m and £10m.
Fox operates a one-hour timeshift named Fox+. The channel originally launched as a two-hour timeshift service and was joined on Sky by FX +1 on 10 December 2007. The branding of sister timeshift channel FX + had not been changed to reflect this, causing confusion due to the two being very similar in name (FX +, FX +1), with viewers assuming a mistake or a double-over of the channel.
On Monday 28 April 2008, FX +1 ceased broadcasting and its slot was replaced with FX HD. On 1 September 2008, to coincide with Sky's EPG reshuffle, FX + became a 1 hour timeshift. The channel was rebranded as Fox+ on 11 January 2013, in line with the main channel.
Fox HD is a high definition television channel, which launched on Monday 28 April 2008 at 10:00pm in the UK and Ireland as FX HD. It initially broadcast a completely separate schedule from the standard definition channel, with only HD content and without ads.
On 24 April 2009, FX HD become a simulcast of FX, broadcasting HD content when possible but only broadcasting between 7:00pm and 2:00am every day. On 5 January 2010, FX HD increased it broadcast hours to match its SD counterpart.
The channel was rebranded as Fox HD on 11 January 2013, in line with the main channel.
As well as British and American programming, the channel has aired a number of international programmes. These include Last Man Standing and The Nominees from Australia; Charlie Jade, a co-production between Canada and South Africa; and the Flemish series Matrioshki, which was shown with subtitles.
Original content has also aired on the channel, including No Signal! which aired from February to April 2009.
For several weeks from the 5 December 2005, FX carried a strand of programming from the Fox-owned American channel Fuel TV. The strand was identified as FX Presents Fuel TV, and made use of Fuel TV's US branding graphics. The strand ran for an hour from 10:00a.m., and was repeated in the early hours of the following morning.
- American Dad!
- Family Guy
- American Horror Story
- Da Vinci's Demons
- Falling Skies
- Wayward Pines
- Murder in the First
- The Walking Dead
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- O'Reilly, Lara (15 November 2012). "FX rebrands to Fox". Marketing Week. Retrieved 15 November 2012.
- Howell, Jordan (11 January 2013). "FOX brand arrives in the UK tonight – first look". imediamonkey®. Retrieved 11 January 2013.
- Martinovic, Paul (11 January 2013). "FX becomes FOX: New promo video, idents released". Digital Spy. Retrieved 11 January 2013.
- White, Peter (10 January 2013). "Fox to spend millions on original UK content push". Broadcast. Retrieved 11 January 2013.
- Welsh, James; Wilkes, Neil (8 April 2008). "FXHD to launch this month". Digital Spy.
- "FX HD to launch on the 21st? Is this correct please?". FX. 4 September 2008. Archived from the original on 11 February 2012.
- "Virgin Media and Channel 4 bring 4HD to millions of TV screens". Virgin Media. 29 July 2009.
- Wilkes, Neil (17 October 2005). "FX launches Fuel TV into UK". Digital Spy.