The France family is known as the "first family" of NASCAR racing. NASCAR was founded by Bill France, Sr. in 1948 and to this day France family members own and operate NASCAR. Brian France, the grandson of the founder, is the Chairman and CEO. The France family also controls International Speedway Corporation, which owns many NASCAR racing venues. They live in Daytona Beach, Florida, and have been for six decades they have made billions. [Brian France], CEO reported that revenues are increasing from their recent rate of higher than $3 billion. "We're trying to make sure it goes up. Expand NASCAR, expand our fan base."  The roots are deep for the family, and this affects other corporations. For example, CEO sister Lesa Kenedy is the president of ally corporation ISC, International Speedway Corporation, which owns 11 tracks, including Daytona, NASCAR's Yankee Stadium. This goes against something Brian France said where it's difficult to fund 43 races and NASCAR has to go through a lot of trouble to get the appropriate level of support, thus sometimes find companies they aren't excited to have come aboard, but accept them as they are willing to make large investments.