He was renowned for his powerful volley shot and he top scored for Stoke in 1948–49 scoring 21 goals which but him up there with the best in the country. He then handed in a transfer request which was accepted by manager Bob McGrory who wanted to swap him for Bolton's Willie Moir but Bowyer changed his mind and withdrew his request and he remained at Stoke for the rest of his career. He top scored again in 1949–50 with 15 then with 19 in 1950–51. Stoke under new manager Frank Taylor suffered relegation in 1952–53 and Bowyer was top goalscorer in 1953–54, 1955–56 and 1959–60 as Stoke failed to gain a return to the top flight. Taylor paid the price for failure and was replaced by Tony Waddington who deemed the 38-year old Bowyer surplus to requirements and he was released which caused controversy as he was only three goals short of Freddie Steele's record of 140. He ended his career with three years as a player manager of Macclesfield Town.