Frank Evers (CEO)
Jerusalem, Jordan (pre '67)
Founded in 2009, INSTITUTE is an artist management and multi-platform production company focused on editorial, cultural and commercial clients. INSTITUTE represents filmmakers and photographers, and operates out of Los Angeles and London.
Evergreen Pictures' latest feature documentary film, The Queen of Versailles, was directed by Greenfield and debuted at the Sundance Film Festival 2012, having been selected to be the Opening Night film for the fest. After a sharp bidding war, the film was acquired that same night by Magnolia Pictures and will be released theatrically in 44 US cities, starting on July 20, 2012. The film was also acquired by Bravo for US television broadcast in Spring 2013. Co-production partners included the BBC, DR TV (Denmark) and VPRO (Holland). Greenfield was awarded the Directing Award by the Sundance Jury, the Grand Jury Prize from the Brisbane International Film Festival, a Best Director Award from the RiverRun Film Festival, and the Special Jury Documentary Feature prize from the deadCenter Film Festival. "The Queen of Versailles" was also nominated for Best Documentary Film, 2012 by the International Documentary Association (IDA).
In May 2011, Evergreen Pictures produced "Beauty CULTure", a 30 minute long documentary film by Greenfield for The Annenberg Space for Photography (Annenberg Foundation). "Beauty CULTure" had its US theatrical debut at the 2012 Tribeca Film Festival, where it was selected for the Shorts Documentary competition.
In December 2010, Evergreen Pictures produced a series of "documercials" for Chiat Day/Gatorade, called BECOME and directed by Greenfield, in conjunction with an accompanying national advertisement print campaign for Gatorade (also photographed by Greenfield).
Earlier in 2010, Evergreen Pictures produced a short video, Fashion Show, which debuted on New York Magazine's website, accompanying a photographic portfolio by Greenfield as part of New York Magazine's annual Fashion issue. An exercise in the deconstruction of fashion and fashion week in Paris, Milan and Yew York, "Fashion Show" was screened by the Sundance Institute as a short film accompanying Isaac Mizrahi's documentary film, Unzipped, and the short was screened in a number of film festivals.
In 2007, Evergreen Pictures produced "kids + money" a 14-minute series of webisodes for The New York Times Magazine, after which it shot additional materials and produced an expanded 32-minute short film, which was sold to HBO, was distributed around the world, and garnered numerous international short film awards.
In addition to producing documentary films, Evergreen Pictures has also developed Greenfield's books and photography as feature films and television series with Columbia Pictures, Fox Searchlight, Universal Pictures, and NBC. Evergreen Pictures has also been responsible for the design, production and management of several traveling exhibition programs for Greenfield - Fast Forward, "Girl Culture", and "Thin", which have appeared in more than 50 venues worldwide and seen by more than a million visitors.
New York Photo Festival
Evers is also the co-founder and former co-chair of the New York Photo Festival (NYPH), a festival dedicated to contemporary photography. The third New York Photo Festival 2010 (NYPH'10) took place from May 12 to May 16, 2010, and the NYPH'10 Festival Curators were Lou Reed, Erik Kessels, Vince Aletti, and Fred Ritchin. Evers resigned from the New York Photo Festival in June 2010 to start up the Future of Storytelling with Charles Melcher and Melcher Media.
VII Photo Agency
From late 2004 to mid-2008, Evers stepped in to help effect a turnaround of the VII Photo Agency, where his wife (Greenfield) was an owner/member at the time. During his tenure, which was primarily focused on turnaround and growth, he significantly expanded its roster and sales operation, opening offices in New York and Los Angeles, while creating a number of branded initiatives, including the VII Network, VII Masterclass, VII Seminar, VII gallery, VII bookstore, and VII Visionaires. He left to launched an artist management company, INSTITUTE. Greenfield subsequently left VII in September 2009 to join INSTITUTE.
Before entering the photography business, Frank ran video game production studios producing over 50 interactive games for Sierra Entertainment, Activision and Disney Interactive (1995–2002), including some of the biggest franchises in PC and video game history. His most successful video game series were MechWarrior, Interstate '76, Who Wants to Be a Millionaire? and the mega-hit Kingdom Hearts series (over 10 million units sold generating over $500 million in retail sales), a joint venture between Disney Interactive and Square Japan. In addition to producing games, he was also the Director of the Sierra classic Silent Thunder: A-10 Tank Killer II and The Mask, one of the first CD-ROM interactive comic books.
Earlier in his career, Evers was the film executive responsible for finding the script and packaging the movie, "Swimming with Sharks", while also handling finance and distribution for a small independent film company, Cineville, which produced "The Crew" (Viggo Mortensen, Jeremy Sisto) (1994) and "Mi Vida Loca" (1993, directed by Allison Anders).
- "INSTITUTE website".
- "Frank speaks to "this is the what" Blog".
- "Frank Evers speaks to Foto 8".
- "Frank Evers speaks to Photonews 2013".
- "Evergreen Pictures on IMDB.com".
- "Evergreen Pictures website".
- ""The Queen of Versailles" is Opening Night film for the Sundance Film Festival 2012".
- Belloni, Matthew. "Sundance 2012: Magnolia Buys 'Queen Of Versailles' Documentary". The Hollywood Reporter.
- "US theater screenings for 'The Queen Of Versailles'".
- Miller, Daniel (April 3, 2012). "Bravo Acquires Sundance Documentary 'The Queen of Versailles'". The Hollywood Reporter.
- "Lauren Greenfield Wins top Directing honors at Sundance".
- "Lauren Greenfield Wins 2012 BIFFDOCS Competition".
- "Lauren Greenfield awarded Best Director, Documentary Feature by RiverRun Film Festival".
- ""The Queen of Versailles" wins Special Jury Documentary Feature from deadCenter Film Festival, June 2012".
- ""The Queen of Versailles" nominated for Best Documentary Feature, 2012 by the IDA".
- "Annenberg's "Beauty CULTure" breaks attendance records".
- "Beauty CULTure wins Lucie Award for Best Curation 2011".
- "Beauty CULTure selected for Shorts Competition at the 2012 Tribeca Film Festival".
- "Lauren Greenfield photographs and directs short docs for GATORADE".
- "Lauren Greenfield's "Fashion Show"".
- ""kids + money", Greenfield/Evers LLC 2008".
- "Awards garnered by short film, "kids + money"".
- "New York Photo Festival".
- "NYPH'10 Main Exhibitions".
- "VII Press Release 5/28/08".
- "Video game career".
- "Evers to tinker in Disney (Variety announcement)".