McParland was Liverpool F.C.'s chief scout from 2003 to 2007, latterly undertaking team-analysis on Champions League opponents. He then became general manager at Bolton Wanderers F.C., and then chief scout at Watford F.C.
He returned to Liverpool in summer 2009, asked by then manager Rafael Benitez to headed up the club's continental-style Academy, scouting and developing both local, British and continental-sourced youngsters. He remained in that position until November 2013, when he was sacked.
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