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This article is about a company. For the stadium in Salt Lake City formerly known as Franklin Covey Field, see Spring Mobile Ballpark.
Franklin Covey Co.
Public company
Traded as NYSEFC
Industry Education and training services
Founded May 30, 1997
Headquarters West Valley City, Utah
Key people
Robert Whitman, Chairman/CEO
Stephen Young, CFO/CAO/VP of Finance/Controller
Stephen R. Covey, Co-Founder
Hyrum W. Smith, Co-Founder
Products Planners and effectiveness training
Revenue Increase $205.2 million[1] US$ (2014)
Website Official website

FranklinCovey, based in West Valley City, Utah, is a provider of time management training and assessment services for organizations and individuals. The company was formed on May 30, 1997, as a result of an acquisition by Franklin Quest of Stephen R. Covey's Covey Leadership Center. Among other products, the company markets the FranklinCovey planning system, modeled in part on the writings of Benjamin Franklin, and The Seven Habits of Highly Effective People, based on Covey's research. FC Organizational Products, LLC is the official licensee of FranklinCovey products. FranklinCovey also has sales channels in more than 50 countries worldwide.

Effect of merger[edit]

Hyrum Smith, the then CEO of Franklin Quest, expected that the 1997 acquisition would increase market value through the synergistic combination of Covey's Seven Habits book with the Franklin Planner and with its associated training-courses.[citation needed] However, after the merger FranklinCovey's stock price dropped from around $20 per share to a low of under $1 per share in early 2003. As of June 1, 2006, it traded around $7 per share which has increased their purchase rate.[citation needed] From late 2009 to mid-2010 the stock price moved in the range $5.5 to $8.[2]


The company continues to market the FranklinCovey planning system Franklin Planner through retailers including Office Depot, Staples, Office Max and has expanded into licensing the FranklinCovey brand to planners offered at retailers such as the "365" line at Target and the "DayOne" line at Wal-Mart.

The company markets a variety of book and audio products based on Covey's 7 Habits material, as well as numerous titles by other FranklinCovey consultants. The company also offers two main training courses: one based on The Seven Habits of Highly Effective People; and another based on the original FranklinQuest time management program, now titled Focus.

Additionally, FranklinCovey has launched a line of new training and consulting products focusing on leadership and organizational alignment. Software implementation of the company's planning system is named "PlanPlus for Windows", and an online version is offered under the brand "PlanPlus Online".

Effective December 18, 2012, Franklin Planner has partnered to offer the SendOutCards products and services to their customers.[3]

As of 2014, FranklinCovey has also begun to sell fountain pens manufactured by A. T. Cross.[4]


  1. ^ "Franklin Covey Revenue ". Retrieved 2014-12-01. 
  2. ^ "Franklin Covey Stock Price FC". Retrieved 2014-02-27. 
  3. ^ "Retail Presentation". SendOutCards. 2009-10-21. Retrieved 2014-02-27. 
  4. ^ "Franklin Covey Freemont Pen and Pencil". Cross Pens. Retrieved 2014-06-19. 

External links[edit]