Fraser P. Seitel

Fraser P. Seitel is an American public relations consultant and author.

Seitel is president of Emerald Partners, a communications management firm that he and associates founded in 1992. He is the author of The Practice of Public Relations, now in its eleventh edition, and the 1992 book IdeaWise: How to Transform Your Ideas, which he co-authored with Steve Rivkin.

Seitel previously served as senior counselor at Burson-Marsteller, and prior to that, senior vice president and director of public affairs at The Chase Manhattan Bank in the 1980s.

In July 2006, Seitel was retained by Philip Marshall, the grandson of New York society heiress Brooke Astor, in a dispute with his father, Anthony Marshall, over the treatment of Astor. Seitel is also known to have worked with the Rockefeller family for a number of years.

Seitel is a senior columnist on public relations for odwyerpr.com and O’Dwyer’s PR Services report. He is a founding editor of The Strategist, the monthly publication of the Public Relations Society of America, and a former columnist for U.S. Banker magazine.^{[citation needed]}

Seitel is also an adjunct professor at New York University School of Continuing and Professional Studies' graduate program in Public Relations and Corporate Communication.

He makes frequent guest appearances on television, and appears regularly on Fox News Channel. He has also appeared on ABC’s Good Morning America, CNBC’s Power Lunch, CNN’s Larry King Live, as well as on MSNBC, Glenn Beck, Fox Business Network, the Fox Radio Network and National Public Radio.

Bibliography

• The Practice of Public Relations Edition XI by Fraser Seitel, Prentice-Hall/Pearson, 2010.

• IdeaWise, by Steve Rivkin and Fraser Seitel, John Wiley & Sons, 2002.

External links

• CBC interview with Fraser Seitel