Fraser P. Seitel

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Fraser P. Seitel
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Born Fraser P. Seitel
Nationality American
Occupation Public Relations

Fraser P. Seitel is an American publicist and author.

Seitel is president of Emerald Partners, a public relations firm that he and associates founded in 1992. He is the author of the textbook The Practice of Public Relations, the 1992 book IdeaWise: How to Transform Your Ideas, which he co-authored with Steve Rivkin, and Rethinking Reputation in 2012, co-authored with John Doorley.

Seitel previously was senior counselor at Burson-Marsteller, and senior vice president and director of public affairs at The Chase Manhattan Bank in the 1980s.[1]

In July 2006, Seitel was retained by Philip Marshall, the grandson of New York society heiress Brooke Astor, in a dispute with his father, Anthony Marshall, over the treatment of Astor. Seitel also has been a spokesman for the Rockefeller family.[2]

Seitel is also an adjunct professor at New York University School of Continuing and Professional Studies' graduate program in Public Relations and Corporate Communication.[3]

He makes frequent guest appearances on television, and appears regularly on Fox News Channel. He has also appeared on ABC’s Good Morning America, CNBC’s Power Lunch, CNN’s Larry King Live, as well as on MSNBC, Glenn Beck, Fox Business Network, the Fox Radio Network and National Public Radio.[4]


  • The Practice of Public Relations Edition XI by Fraser Seitel, Prentice-Hall/Pearson, 2010.
  • IdeaWise, by Steve Rivkin and Fraser Seitel, John Wiley & Sons, 2002.
  • Rethinking by Reputation, by Fraser Seitel and John Doorley, Palgrave MacMillan, 2012.


  1. ^ Seitel, Fraser. The Practice of Public Relations, 11th edition. Prentice Hall (New Jersey: 2010), xxxi.
  2. ^ Santora, Marc (June 13, 2014). "Son%20of%20David%20Rockefeller%20Dies%20in%20Small-Plane%20Crash&_r=0". The New York Times. Retrieved June 23, 2014. 
  3. ^ "Our Faculty". New York University. Retrieved 2013-11-30. 
  4. ^ Seitel, xxxi

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