|Headquarters||Scottsdale, Arizona, US|
|John Marsh, CEO|
Fratmen is an e-commerce multi-media delivery network of websites that sell both online and digital products.. The brand is owned by ICONnewmedia, Inc. and is based in Scottsdale, Arizona The founder of Fratmen, John Marsh, released the first videos on VHS tape in 1999, as well as a small pay-per-view picture gallery on Fratmen.tv. In December 2001, the company debuted its first male-physique oriented paysite, Fratmen.TV. Fratmen.TV consists of beautifully shot and longingly produced videos of solo, male erotica. Production on Fratmen.TV went on hiatus in early 2014.
In 2006, Fratmen launched a second site, which focused on following the daily lives and model-ambitions of young adults living in the same house. Often referred to as a blend of 'Big Brother' and MTV's 'Real World' concept, viewers can interact with the models as they discover their strengths and abilities to perform in front of a live, web-based audience. Models from the house have gone on to appear in mainstream music videos, high-end fashion campaigns, prime-time television shows, commercial and indie-film work. Sexual interactions are not at the center of this web site as it is a personality-driven product.