Roland (game character)
Roland was a game character developed in 1984 by Alan Sugar, CEO of Amstrad, and Jose Luis Dominguez, a Spanish game designer. The character was named for Roland Perry, a computer engineer who worked for Amstrad. The idea was to have one recognizable character in a number of different computer games in a bid to have the Amstrad CPC compete with the ZX Spectrum and the Commodore 64.
- Roland on the Ropes (first made in Spain by Made in Spain and marketed there and elsewhere as Fred) Roland had to collect bullets, treasures and maps while climbing ropes to get out of a tomb/pyramid. Some baddies can be destroyed (skeletons, bats, mummies) while some can only be forced to change direction (ghosts) and some have to be jumped over (dripping poison, rats, scorpions). When the game ends, the end music is the Funeral March.
- Roland in the Caves (Amstrad version of the Spanish game Bugaboo)
The game was released for the Spectrum and the Commodore as well, and was later remade for the PC.