Fekkai was born and raised in Aix-en-Provence, France to Egyptian father and Vietnamese mother. At age 21, Fekkai moved to Paris where he rapidly rose through the beauty ranks by training with a roster of notable Parisian hairdressers.
Early on, Fekkai’s revolutionary approach to hair was clear. Instead of performing a “signature cut”, Fekkai became a master of customization. His philosophy is to focus on the individual. After observing a client, Fekkai would design a style that maximized her attributes and enhanced the “total look.” By 1989, Fekkai’s modern cuts caught the attention of Bergdorf Goodman. He was invited to design a salon which echoed the sophistication of the celebrated department store. Inspired by the image and experience of other notable timeless luxury brands, the Frédéric Fekkai Beauty Center became an instant mecca for social swans and celebrities. The buzz, the premium price point of a Frédéric Fekkai haircut and the extraordinary customer service set a new benchmark for hair care launching Fekkai as a major player in the beauty industry.
Fekkai’s vision extended beyond running a cosmopolitan salon. With a nod to prestige skincare, Fekkai decided to extend the luxury hair experience from his salon into clients’ homes with scientifically advanced products designed to rejuvenate different hair types. From packaging and texture to fragrance, the products boast “luxury cues” which deliver a sensorial experience. The collection – sold only in upscale beauty retailers – debuted in 1995 delighting women who craved high performance products that addressed their individual concerns. Crafted of the finest ingredients, the collection shattered existing price barriers ushering in a new category in the beauty sector: prestige hair care. Today, the hair care line is divided into regimen “families” to suit individual needs: Brilliant Glossing, Salon Technician Color Care, Full Blown Volume, PrX Reparatives, COIFF, Essential Shea, Perfectly Luscious Curls and Silky Straight Ironless. The Fekkai product line remains a category headliner; the ultimate in luxury hair care distributed in over 40 countries worldwide and available for purchase at Fekkai salons, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Lord & Taylor and Ulta.
Fekkai currently operates seven salons in the United States in key markets—three in New York City, in SoHo, the Upper East Side and Fifth Avenue as well as Los Angeles, Dallas, Greenwich, and Palm Beach—and services approximately 1,500 clients per day. There is also a Fekkai salon in St. Barths at the Hotel Guanahani. The salon atmosphere is state of the art contemporary with a French twist. Fresh flowers, Wi-Fi service, private changing rooms, invisible appointment bookers and in house caterers (culled from high profile eateries) make a visit to the House of Fekkai an unparalleled luxury experience.
Procter & Gamble
In March 2008, Fekkai’s reputation as a trendsetter and pioneering businessman made headlines once again. P&G, the country’s largest consumer goods company, acquired Frédéric Fekkai Inc with the aligned vision of propelling the Fekkai brand to the next level. Fekkai now serves as consultant, playing a strategic and designer role as he works closely with Procter & Gamble teams to innovate new products and celebrate the luxurious equity of the brand that bears his name.
Mr. Fekkai is involved in a wide range of charitable initiatives, including efforts to support women, children, breast cancer research, victims of domestic violence, and the arts. He serves on the Board of Directors for Martha Stewart Living Omnimedia and was made a Knight of France’s National Order of Merit (France) in 2010. Mr. Fekkai married Shirin von Wulffen in 2006; their wedding was featured in Vogue.