Frederic Warde

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For the Shakespearian actor, see Frederick Warde. For those of a similar name, see Frederick Ward (disambiguation).
Frederic Warde
Born Arthur Frederic Ward
(1894-06-21)June 21, 1894
Wells, Minnesota
Died July 31, 1939(1939-07-31) (aged 45)
New York City
Nationality American
Known for Typographer
Notable work(s) Arrighi
Spouse(s) Beatrice Warde
Patron(s) William Edwin Rudge, Stanley Morison

Frederic Warde (1894—1939) was a printer, type designer, and typographic designer. One of the great book designers of the twentieth century, Will Ransom described him as "a curious blend of romantic idealism and meticulous practicality.[1]" In describing his own work, Ward stated, "The innermost soul of any literary creation can never be seen in all its clarity and truth until one views it through the medium of the printed page, in which there must be absolutely nothing to divide the attention, interrupt the thought, or to offend one's sense of form.[2]"

Biography[edit]

Born Arthur Frederic Ward on 29 July 1894 in Wells, Minnesota, U.S.A.

In 1915 he enlisted in the United States Army, and attended the Army School of Military Aeronautics at the University of California, Berkeley during 1917-1918.

On demobilisation in 1919 he worked as a book editor for Macmillan & Co, before undergoing training on the Monotype machine, after which he worked for the printers William Edwin Rudge from 1920 to 1922 under Bruce Rogers. From 1922 to 1924 Warde was Printer for Princeton University.[3]

He had met Beatrice Becker in 1919, and they married in 1924 and left for Europe to study typography. Once in England, they met Charles Hobson of the Cloister Press in Manchester, and through him Stanley Morison, who offered Ward work designing and writing for The Fleuron and the Monotype Recorder.[4] The marriage to Beatrice did not last, however, the couple separated in 1926, and soon divorced, though the break-up was an amicable one.

Afterwards Warde lived in France and Italy, where he became involved in Giovanni Mardersteig’s Officina Bodoni. Warde designed a revival of the chancery cursive letter forms of Renaissance calligrapher Ludovico degli Arrighi. This italic, titled Arrighi, was later used as a companion to Bruce Rogers' roman typeface Centaur. In 1926 Mardersteig printed The Calligraphic Manual of Ludovico Arrighi - complete Facsimile, with an introduction by Stanley Morison, which Warde issued in Paris while working for the Pleiad Press.

Warde returned to America permanently, and he worked again for William Edwin Rudge from 1927 to 1932. He also designed for private presses such as Crosby Gaige, the Watch Hill Press, Bowling Green Press, the Limited Editions Club and Heritage Press. From 1932 onwards, Warde published "The Dolphin, a Journal of the Making of Books, issued in book form by the Limited Editions Club of New York City.[5] After the drastic contraction of fine-bookmaking with the onset of the drpression, Warde turned to commercial work, first with the Morrill Press, then as a partner in McFarlane, Warde, McCarlane, finally becoming production manager for the American office of the Oxford University Press from 1937.[6] Ward died in New York City on 31 July 1939.

Typefaces[edit]

Though thought of as an italic, Warde’s one and only typeface, Arrighi, is actually a chancery, or script typeface, which imitates the handwriting of the fifteenth-century. Warde made three distinct cuttings of the face:

  • Arrighi (1926) with punches made by Charles Malin and used by Officina Bodoni. There were no capitals in this font, nor were there serifs on the ascenders.
  • Vicenza a re-ctting with serifs on the ascenders and also used by Officina Bodoni.
  • Arrighi (1929) was commissioned by Bruce Rogers to be an italic compliment to his Centaur. This font had capital letters and was later issued for commercial use by Lanston Monotype. It is worth noting that this is not the first usage of a chancery type to accompany a Humanist Old Style type face, as Blado had been used to accompany Bembo in 1929.

Publications[edit]

  • "Bruce Rogers, Designer of Books," N.Y.C., 1926
  • "Printers Ornaments on the Monotype," Monotype Corporation, Philladelphia, 1928.

References[edit]

  1. ^ Will Ransom, Frederic Warde in Print, Vol. 2, No. 1, p. 27
  2. ^ Ransom, p. 27
  3. ^ Friedl, Ott, and Stein, Typography: an Encyclopedic Survey of Type Design and Techniques Throughout History. Black Dog & Levinthal Publishers: 1998. ISBN 1-57912-023-7, pp. 540-41.
  4. ^ Alexander S. Lawson, Anatomy of a Typeface David R. Godine: 1990. ISBN 978-0-87923-333-4, pp. 92-93.
  5. ^ Friedl, Ott, and Stein, pp. 540-41.
  6. ^ Ransom, p. 31
  • The Grolier Club in New York has an archive of Warde's papers [1].
  • Simon Loxley, 'Whatahell! - The Letters of Frederic Warde to William Kittredge', in Parenthesis; 16 (2009 February), p. 21-24
  • A checklist of books designed by Frederic Warde may be found in Print, Vol. 2, No. 1, pp. 37–39.