Freezerburns

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Freezerburns
Freezerburns.jpg
Freezerburns logo
Genre Reviewing
Created by Gregory Ng
Presented by Gregory Ng
Country of origin United States
Original language(s) English
No. of episodes 692
Broadcast
Original channel YouTube, Next New Networks
Original airing 2008 (2008)-2014 (2014)
External links
Website

Freezerburns was a frozen food review web show hosted by Gregory Ng. Calling himself the "Frozen Food Master," Ng ate and reviewed various brands of frozen food, and assigned it a rating based on his opinion. The show started on his website, freezerburns.com, but expanded into YouTube, and joined Next New Networks' Hungry Nation channel,[1] and could be seen on around 20 other websites.[2] With 55,000 site visitors a month and 5,000 views per show, Freezerburns attracted the attention of large food companies like Kraft and ConAgra, who sent packages of frozen food to review.[2] Freezerburns was featured on a variety of news and blogs.[1][2][3][4][5][6][7][8]

Format[edit]

Gregory Ng, the self-proclaimed "Frozen Food Master," served as the host for each episode of Freezerburns. Each episode began with the Freezerburns theme song written and sung by independent artist Skyrmish.[9] Along with written reviews available on the Freezerburns website, Greg hosted different types of reviews, among them full length reviews, one word reviews, "Fro-Down" reviews, which featured a comparison between two similar items,[2] and Live reviews.[10] Ng's style was relaxed, speaking casually to the audience. He displayed the frozen dish, and, after cooking, commented on its taste, sometimes upon the first bite.[6] Each episode ended with a "question of the day," which helped Ng interact with his followers.[2]

Cast and crew[edit]

Ng has described Freezerburns as a "a one-man show" and stated that no one assisted him in making the videos.[9] He spent 25 hours a week filming, editing, and responding to emails about Freezerburns.[2] On special occasions, such as Live reviews, Greg was joined by co-hosts.[11]

Reception[edit]

Reaction to Freezerburns was mostly positive, praising the content as well as the idea. Liz Shannon Miller of GigaOM has said Ng produced "exceptionally thorough reviews" that "also manage[d] to be quite entertaining."[6] David Garland of Open Forum praised Ng's concept and marketing strategy, stating the webshow was "a fantastic example of creative marketing and putting ideas into action."[8]

References[edit]

  1. ^ a b Sauer, Patrick J. (1 September 2010). "Next New Networks Takes Grassroots YouTube Talent to the Next Level". Fast Company. Retrieved 10 July 2011. 
  2. ^ a b c d e f Stock, Sue (18 April 2010). "Web viewers warmed up to frozen food show". News & Observer. Retrieved 10 July 2011. 
  3. ^ Martin, Timothy W. (31 March 2010). "More Ready-to-Zap Foods Showing Up in the Freezer Case". Wall Street Journal. Retrieved 11 July 2011. 
  4. ^ Hustvedt, Marc (9 June 2010). "‘FreezerBurns’, ‘Cloud’ Headline Latest Crop of Next New Creators". Tubefilter. Retrieved 11 July 2011. 
  5. ^ Broyles, Addie (2 February 2010). "Tasters rated which freezer meals to heat and which called for retreat". Austin American-Statesman. Retrieved 11 July 2011. 
  6. ^ a b c Miller, Liz Shannon (23 March 2010). "Freezerburns Heats Up the Frozen Food Industry". GigaOM. Retrieved 11 July 2011. 
  7. ^ Kerley, Christina (5 May 2010). "What Marketers Can Learn from the Frozen Food Aisle". MarketingProfs. Retrieved 11 July 2011. 
  8. ^ a b Garland, David (16 December 2010). "6 Marketing Lessons Learned from a Guy Who Eats Frozen Food for a Living". Open Forum. Retrieved 11 July 2011. 
  9. ^ a b Ng, Gregory. "About Freezerburns". Freezerburns.com. Retrieved 10 July 2011. 
  10. ^ Ng, Gregory. "All Reviews". Freezerburns.com. Retrieved 10 July 2011. 
  11. ^ Ng, Gregory. "Kombucha Sorbet Video Review". Freezerburns.com. Retrieved 16 July 2011. 

External links[edit]