French Toast Crunch

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French Toast Crunch is a breakfast cereal launched in 1995 artificially flavored to taste like French toast, by the General Mills company.

The cereal pieces originally looked like mini slices of French toast, but General Mills changed the cereal to a style similar in appearance to Cinnamon Toast Crunch; a thin, wavy square sprinkled with cinnamon and sugar flavoring.

In 2006, General Mills discontinued French Toast Crunch in the United States. French Toast Crunch is still produced and marketed in Canada as "French Toast Crunch" and "Croque pain doré." Canadian French Toast Crunch is made in the original recipe and form (mini slices). It is available worldwide through online retailers.[1]


French Toast Crunch has been described as crispy, sweetened corn cereal. The cereal pieces resembled tiny pieces of toast however, the cereal pieces later became curved square pieces found in its sister-cereal, Cinnamon Toast Crunch.[2]

On the back of the original French Toast Crunch cereal boxes, they discussed how, the baking cartoon mascot, Wendell, creating French Toast Crunch. The back of the box read:

"New French Toast Crunch - for a taste that will have you flipping! Wendell has cooked up an awesome new cereal with all the stuff you love. Delicious French toast cereal with syrup specially baked onto every crunchy piece. And each scrumptious piece looks and tastes like French toast! Grab your spoon, and discover this crunchy sensation - For a taste that will have you flipping."[2]


TV commercials would ask questions regarding "What makes French Toast Crunch?" This question was answered with the following detailed response:

"French Toast Crunch cereal... with a new syrup taste. Sweet syrup flavor over squares that crunch. An outrageous part of a good breakfast. French Toast Crunch... the taste you can see!"[2]


In 2006, French Toast Crunch was discontinued in the U.S.


  1. ^ "French Toast Crunch at Canada Only". 
  2. ^ a b c "French Toast Crunch Cereal". Mr. Breakfast. Retrieved 4 January 2012. 

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