Frescolita

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Frescolita
Frescolita.jpg
A two-litre plastic bottle of Frescolita
Type Soft drink
Manufacturer Coca-Cola FEMSA Venezuela
Country of origin Venezuelan
Flavour cream soda, bubble gum

Frescolita is a Venezuelan cola. It is very similar to cream sodas found in the United States, with a taste similar to gum. Frescolita is also used to bake cakes in some places in Western Venezuela. It is marketed by Coca-Cola.

In Venezuela, while Coca-Cola is consumed more, it has been reported that Frescolita takes 10% of the general soft-drinks market of the country.[1] Up to 45% of Coca-Cola's sales of soft drinks in Venezuela is in Hit, Frescolita and Chinotto.[2]

References[edit]

  1. ^ Grupo Editorial PRODUCTO - online. August, 2002. Mamá yo quiero. Sed de burbujas
  2. ^ El Universal. Inician nueva campaña de mercadeo - Reposicionan la Frescolita. November, 1997. [1]