Fresh Choice
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| Type | Private |
|---|---|
| Genre | Restaurant |
| Founded | 1986 |
| Headquarters | Newark, California, USA |
| Key people | Sandy Boyd, CEO |
| Website | freshchoice.com |
Fresh Choice is a chain of buffet-style restaurants which operate in California, Washington, and Texas under the names Fresh Choice, Fresh Plus, Fresh Choice Express, and Zoopa. The first restaurant was opened in Sunnyvale, California in 1986, and as of 2010 there are 30 locations with two new restaurants expected to open in 2011–12. Fresh Choice was purchased by Sandy Boyd in 2007.[citation needed]
Fresh Choice markets itself as a healthier alternative to fast food restaurants with reference to menu options that include choices relatively low in fat, carbohydrates, and/or calories. The soups are marketed as "home style." All restaurants also have salad bars, artisan pizza, and breads.
Fresh Choice obtains its produce from local farmers, and tries to use seasonal, local and organically grown produce. Starting in 2009, the company has embarked on a plan to grow many of its own vegetables. The Sacramento Magazine Diners' Choice Awards voted Fresh Choice as the restaurant with the most health-conscious menu in 2008 and 2009.[1][2]
Restaurants use energy-efficient lighting, heating, cooling and cooking equipment, to minimize impact on the environment.[citation needed] Fresh Choice is enrolled in PG&E's Climate Smart Program, through which Fresh Choice makes voluntary, charitable contributions that fund greenhouse gas capture and reduction projects to make its Northern California restaurants' energy usage carbon neutral.[3] Additionally, Fresh Choice sponsors and participates in events such as 2009 Earth Day in Sacramento, California International Marathon and health fairs.[4]
Fresh Choice's major competitor is Sweet Tomatoes (known as Souplantation in Southern California).[citation needed]
[edit] References
- ^ http://www.sacmag.com/media/Sacramento-Magazine/August-2008/2008-Diners-Choice-Awards/
- ^ http://www.sacmag.com/media/Sacramento-Magazine/August-2009/2009-Subscribers-039-Choice-Dining-Awards/
- ^ http://www.pge.com/climatesmartfreshchoice/
- ^ http://www.sacramentoearthday.net/?e=31
[edit] External links
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