Fresh Games was a game developing label belonging to Eidos Interactive, used from 2002-2004. It was created to allow gamers in Europe and the United States to experience more obscure Japanese titles that were previously only playable by import. It was created to "shine a spotlight" on quirky, niche titles. Kevin Gill, head of the Fresh Games label, said that these titles would receive less attention while under the banner of Eidos Interactive. The company's intention was to create association between it and original, out of the ordinary games. Only five games were released under the label.