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The Freshii Logo
|Founded||Toronto, Ontario, Canada (2005)|
Freshii is a Canadian fast-food franchise that serves burritos and wraps, soups, salads and frozen yogurt. It was founded in 2005 by CEO Matthew Corrin, and since then has expanded to 35 stores in 4 countries, including 14 in Canada, 20 in the United States, 3 in Austria and 1 in United Arab Emirates. 
Freshii was founded by Matthew Corrin in Toronto, in 2005. Originally called "Lettuce Eatery", the store opened to large queues and ran out of food on the first day before the end of lunch. Corrin's vision of fast, fresh food, custom-built, inspired Freshii's reputation for healthy, environmentally sustainable meals and snacks served quickly in a cool, clean setting for breakfast, lunch, dinner and snacks.
The concept behind Freshii is to offer a customisable eating experience. Customers choose from a wide selection of chef-designed items, or create their own salad, wrap, bowl or soup with over 70 fresh ingredients and dressings. The choice is indicated via a paper receipt, known as a "Fast Ticket", presented to the cashier. The order is then "designed", with the desired toppings and dressings.
Patrons who do not wish to design their meals from scratch choose a menu option, by which they substitute ingredients in and out of a menu choice. For example, one customer who makes a menu choice might substitute a vegetable broth for chicken broth.
- Eng, Dinah. "Freshii's fresh take on fast food". Fortune. Retrieved 23 April 2013.