Fressnapf

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Fressnapf Tiernahrungs GmbH is a German franchise company for pet food. With over 1100 stores and 8000 employees in 12 European countries it is the largest European pet food company.[1]

Fressnapf
Industry Pet Food
Founded First store in Erkelenz, Germany, founded in 1990
Founder(s) Torsten Toeller
Headquarters Krefeld, Germany
Area served Europe
Products Pet food
Employees 8,000 (2009)[1]
Parent Fressnapf Tiernahrungs GmbH
Website fressnapf.com

History[edit]

At 24 years of age, Torsten Toeller founded his first store for pet food and pet supplies in Erkelenz, Germany. Inspired by similar American pet superstores, he adapted the concept for the European market. From 1992 on, franchise stores were developed. In 1997, the first stores outside Germany were founded. Since then, the company has been awarded several prizes in Germany, ranking the franchise system among Burger King and McDonalds.

Franchises[edit]

Today, Fressnapf has markets in twelve European countries. The highest number of markets is in Germany (777), followed by Austria (90) and Netherlands (52). The company is also present in Switzerland, Belgium, France, Hungary, Denmark, Italy, Luxemburg, Ireland and Poland. In many non-German speaking countries, the chain is called Maxi Zoo, with the exception of Jumper in the Netherlands, Zoomart in Belgium and Fressnapf in Hungary.

References[edit]

External links[edit]