Frette

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Frette
Type Private
Industry Textiles
Founded 1860
Founder(s) Jean Baptiste Edmond Frette, Alexandre Payre, Charles Chaboud
Headquarters Monza, Italy
Area served Global locations
Products Luxury linens and home lifestyle products
Owner(s) JH Partners
Website www.frette.com

Frette is an Italian textile company known for its luxury linens. It was established in 1860 in Grenoble, France but relocated to Concorezzo, Italy in 1865. It is currently headquartered in Monza, Italy.

In 1999, the descendants of the company's founders ceded the company to an Italian fashion group.

The company sells products to both individuals and hospitality clientele. It has 9 retail locations in the United States, 25 in Asia, and many more around the world.

History[edit]

Jean Baptiste Ennemonde (Edmond) Chavasse Frette was born on June 12, 1838, in Grenoble, France, from Jean Claude Chavasse Frette, a fabric dyer, merchant and manufacturer of socks and knitted shirts, and Marie Maréchal. After her husband's death, in 1840, Marie took up the activity of millinery to support her children.

On December 1, 1860, Edmond Frette together with Charles Chaboud and Alexandre Payre, established “Frette, Payre & Chaboud”, for “the commerce and manufacture of fabrics”. Charles Chaboud became the financial officer, and Alexandre and Edmond took the roles of travelling merchants. As a travelling merchant, Edmond started in Italy, which was not only an export market but also a source of raw materials. Edmond first established himself in the Versilia area in Tuscany. There, Edmond also met his future wife, the Italian Ersilia Bresciani.

Between 1862 and 1863, Edmond Frette arrived in Monza. There, established another branch of the company, and in the second half of the 1860s, Edmond was able to concentrate production under the roofs of his own factories: in Concorezzo, products for the private individuals; in Sovico, coarse products for the large communities (hotels, the army, boarding-schools). The latter production represented by large the most important part of Frette's trade.

In 1881, Frette won the Gold Medal Award at the National Exhibition in Milan for the quality of its products, and in that year Frette also became an official “Provider to the Royal House”.

Sales by mail catalog began in 1886, which was important at the time since most of Italy's population was agricultural, and a great part of the population lived far away from the big towns that had shops. Frette's mail catalog business ran for 90 years, and the last mail-order catalog was issued in 1976.

Frette opened a store in Rome (1887) and, shortly later, in Turin (1889). Frette later opened stores in Genoa (1902) and Florence (1904).

On August 29, 1909, Edmond Frette died at age 71.

Until 1999, Frette was owned by the ancestors of Edmond Frette's Italian backers, Giuseppe Maggi and Carlo Antonietti. That year, it was sold to the financial company Fin.part. [1] JH Partners, a private equity firm, acquired Frette in 2005.[2]

Brands[edit]

In 2009, Frette launched the Edmond Frette diffusion brand. In addition to being more contemporary in design than its traditional products, items from this collection are also intended to be mixed and matched across different collections within the Edmond Frette brand.

Company timeline[edit]

  • 1860: Jean Baptiste Edmond Frette, Alexandre Payre and Charles Chaboud manufacture and begin distributing home linens from Grenoble, France.
  • 1865: Two plants established in Concorezzo, Italy near Monza with production of luxury fabrics on Jacquard looms.
  • 1878: Opened its first retailing shop in Manzoni, Milan, in a building where it still operates today.
  • 1880: The Ministry of Foreign Affairs for the Kingdom of Italy commissions Frette to produce linen for the Ministry and all Italian embassies worldwide, beginning a tradition that still continues to this day.
  • 1881: Becomes official purveyors to the Italian Royal Family.
  • 1886: Introduces the first catalog sales and begins retailing outside Italy.
  • 1894: Creates the Tablecloth of the "Holy Virgin" for the altar of St. Peter's Basilica in Rome based on a drawing by the French painter Meurillion.
  • 1911: Dresses the banqueting room of the Titanic. Its products are still used today on the Orient Express train.
  • 1977: First Frette boutique opens in Bond Street, London.
  • 1978: Frette, Inc. is established in the United States.
  • 1989: Launches its yacht collection, offering tailor-made linen to luxury yachts.
  • 1999: Descendants of the company's founders cede control to an Italian fashion group.
  • 2001: Introduces 'Luxury' and 'Warm' collections of home accessories in silk, brocade, precious furs and cashmere.
  • 2009: Launches Edmond Frette, a new line designed to be "more relaxed" than its parent collection.
  • 2010: Celebrates its 150th anniversary.
  • 2013: Frette launches the European ecommerce website

Select hotels[edit]

The company provides linens to the following hotels worldwide, including:

See also[edit]

References[edit]

  1. ^ Sweet dreams are made of this
  2. ^ Equity firm acquires Frette

External links[edit]