Fritos

For the company that produces Fritos, see Frito-Lay.

Fritos Logo

Fritos is the name of a brand of corn chips made by Frito-Lay. Elmer Doolin was so taken with the bag of corn chips served with his lunch in San Antonio, Texas that he paid $100 for the recipe ($1,580 when converted from 1932 dollars to 2010 dollars ). In 1932, he started the Frito Corporation. Original Fritos ingredients are limited to whole corn, corn oil, and salt.

From 1952 until 1967, the Frito Kid was the company's official mascot. The Frito Bandito was its mascot from 1967 until about 1971, and was discontinued due to complaints about the Bandito image. He was replaced by "the Muncha Bunch," perhaps to recall the name of "The Wild Bunch," a popular film of the time. The term also harkened back to the jingle used in Fritos commericals of the 1960s, "Muncha Buncha Fritos." In the mid-1970s, Fritos' mascot was a W. C. Fields caricature, W.C. Fritos. In the late 1970s and early 1980s, Fritos used the commercial jingle, "Muncha buncha, muncha buncha, muncha buncha, muncha buncha, Fritos goes with lunch" (sung to the tune of "Aba Daba Honeymoon").^{[citation needed]}

Varieties

• Original
• Barbecue
• Chili Cheese
• Flamin' Hot
• McGraw's Spicy Jalapeño (limited edition)
• Tangy Roasted Corn
• Sabrositas (lime & chile)
• Scoops (wider chips intended for dipping)
• Hoops (Go Snacks)
• Pinch of Salt
• Mexican Chicken
• Ranch Style
• Chutney (in South Africa)

Additionally, a sub-brand called Twists are produced in three flavors:

• Tex-Mex
• Honey Barbecue
• Tapatio

Discontinued variations:

• King Size
• Fritos Lite
• Fritos Tabasco
• Fritos Racers, the Fritos material formed into a more crunchy race car shape were sold for a short while before the introduction of Twists.
• Nacho Cheese (late 1980s-early 1990s)
• Ranch (late 1980s-early 1990s)
• Cheddar Ranch Twists (late 1990s-early 2000s)
• Texas Grill, a thicker version of the original with "grill strips" on the chips. The honey barbecue flavor transitioned over to the twists.

See also

• Frito pie
• Frito Bandito

External links

• Official Fritos page
• The Birth of the Frito: NPR