Front (magazine)

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Front
Front magazine.png
Editor Steve Beech
Categories Men's magazines
Frequency Monthly
Circulation 30,009 (ABC Jan–Jul 2012)[1]
Publisher The Kane Corporation Ltd.
First issue 1998
Final issue 2014
Country  United Kingdom
Language English
Website www.frontarmy.com

Front was first published by Cabal Communications in 1998, it was created to rival IPC's publication Loaded,[2] catering to a demographic of 16- to 25-year-old males.[3] It began as part of the British "lads' mag" genre of magazines though the covers rejects this description with the statement "Front is no lads' mag".

Whilst a major selling point is the photo-shoots of models, the magazine also focuses heavily on music, films, gadgets and games, plus sections on fashion and sport. Glamour shoots within the magazine usually involve well-known models rather than celebrities.

The magazine has also been responsible for a number of high-profile stunts, most notably smuggling an Eric Cantona lookalike, Karl Power, into the Manchester United team photo during a Champions League game.[4]

On February 7th 2014, Front Magazine announced on its Facebook page that it had ceased operations and the magazine would no longer be published.[2]

On March 18th 2014, Front Magazine announced they would be returning by writing "And FRONT said onto her, I am the resurrection, and the life; he that believeth in me, though FRONT were dead, yet shall FRONT live!"

Owners[edit]

Notable cover girls[edit]

See also[edit]

References[edit]

  1. ^ "It is not all doom and gloom". Media News | Four newsletter. 30 August 2012. Retrieved 9 August 2013. 
  2. ^ a b c Ridley, Louise (7 February 2014). "Front mag closes after 16 years: 'It's been a lot of fun'". Media Week. Retrieved 8 February 2014. 
  3. ^ Brook, Stephen (15 February 2010). "Lads' mag owner Dominic McVey confident he can buck the trend". Guardian. Retrieved 8 February 2014. "McVey says the magazine's audience is unique. "Front is talking to 16 to 24-year-olds..."" 
  4. ^ Smith, John (22 April 2001). "Manchester United unveil their new 4-4-4 formation". Irish Independent. Retrieved 8 February 2014. 
  5. ^ Gibson, Owen (17 March 2003). "Highbury makes £10m deal for Cabal". Guardian. Retrieved 8 February 2014. 
  6. ^ "Highbury sells off lifestyle magazines". Media Week. 24 June 2006. Retrieved 8 February 2014. 
  7. ^ "Front due to return under Flip Media". Media Week - Brand Republic. 20 February 2007. Retrieved 8 February 2014. 
  8. ^ McNally, Paul (6 June 2008). "Sport Media Group buys Front publisher for £265,000". Press Gazette. Retrieved 8 February 2014. 
  9. ^ Sweney, Mark (3 August 2009). "Front magazine sold for £87,500". Guardian. Retrieved 8 February 2014. 

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