Frucor

Frucor Beverages Limited

Type	Subsidiary
Industry	Beverage
Founded	1962
Founder(s)	NZ Apple and Pear Board
Headquarters	Auckland, New Zealand
Area served	New Zealand Australia Netherlands Spain United Kingdom Argentina Sweden
Products	V Energy Drink, Mizone.
Services	Distributor and Manufacturer of Non-Alcoholic Beverages
Employees	900
Parent	Suntory
Website	http://www.frucor.com

Frucor is a private Australasian beverage company headquartered in Auckland, New Zealand. Frucor is the market leader in energy drinks throughout Australasia and the second-largest non-alcoholic drinks company in New Zealand. Frucor employs more than 900 people across New Zealand and Australia and its brand portfolio includes fruit juices, fruit drinks, energy drinks, waters and soft drinks.

The company is well known for its V energy drink launched in 1997. In 1999 Frucor became the exclusive bottler for Pepsi products in New Zealand. In 2000 Frucor launched V in the UK and Ireland manufactured in the Netherlands. In 2001 Frucor acquired the Australian fruit juice company Spring Valley.

Ownership

Acquired by Suntory of Japan in October 2008 from its previous owner Danone of France for over €600 million.

Brands

• Fresh Up
• Just Juice (including Just Juice Bubbles & Just Juice Splash)
• McCoy
• Citrus Tree
• V
• Sugarfree V
• V Isokinetic
• V Iced Coffee
• Rockstar Energy Drink
• G-Force
• Mizone (Including Mizone Active Water)
• H2go Bottled Water
• NZ Natural
• Supplement Water
• Evian (Imported from Danone in Australia only)
• PepsiCo brands (Acquired franchise for ‘Pepsi’ New Zealand)
  • Pepsi
  • Pepsi Light
  • Pepsi Max
  • Mountain Dew
  • No-Sugar Mountain Dew
  • 7 UP
  • Mirinda
• MIXT
• Joo-C
• Frank
• Wave (in New Zealand)
• Samedi
• Moccona Chilled Coffee
• Appletiser
• Up&Go
• Wave
• Dilmah

External links

• About Frucor -- the official company website.
• Sale to Suntory -- from the Danone website.