Froot Loops

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"Fruit Loops" redirects here. For other uses, see Fruit Loops (disambiguation).
Not to be confused with FruityLoops.
Kellogg's Froot Loops
Nutritional value per 1 cup (30 grams)
Energy 462 kJ (110 kcal)
25 (8%)
Sugars 12 g (41%)
Dietary fiber 3 g (11%)
1 g (2%)
Saturated 0.5 g (2%)
1 g (2%)
Trace metals
3.1 mg
Other constituents
Calories from fat 42 kJ (10 kcal)
Cholesterol 0 mg (0%)

Values may be different outside US market.
Percentages are roughly approximated using US recommendations for adults.

Froot Loops is a brand of sweetened, fruit-flavored breakfast cereal produced by Kellogg's and sold in many countries. The cereal pieces are ring-shaped (hence "loops") and come in a variety of bright colors and a blend of fruit flavors (hence "froot"). However, there is no actual fruit in Froot Loops,[1] they are only fruit-flavoured. This has led to different methods of production in certain countries (like the UK). Kellogg's introduced Froot Loops in September 1962. Originally, there were red, orange, and yellow loops, but green, purple, and blue were added during the 1990s. In the UK, Froot Loops are purple, green and orange, due to the lack of natural colourings for yellow, red and blue, and are also larger in shape.[2]


Toucan Sam has been the mascot of Froot Loops since its introduction. Toucan Sam is a blue anthropomorphic toucan; the colors of his bill correspond to the three original froot loop colors. He is portrayed to have the ability to smell out Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow my nose! For the fruity taste that shows!"


Kelloggs made several varieties of scientific foods, including snack bags called Snack Ums. Snack Ums were similar to the cereal, but larger. Their slogan was "Super-sized bites with deliciously intense natural fruit flavors"..."Flavor Bursting!"[3] Froot Loops branding by Kellogg's was also used with the Froot Loops cereal bar.[4]

Due to controversies over whether or not the individual loops in Froot Loops are actually different flavors, correspondent Melissa Locker released a 2014 article entitled "Breaking Breakfast News: Froot Loops Are All the Same Flavor," in which Locker cited Kellogg's admission that the individual loops in Froot Loops are actually all the same flavor. "If you fainted into your cereal bowl after reading that," Locker explains, "you’re not alone. We’ve all been misled by those tempting lime green, orange, purple, yellow and red loops into thinking they are lime, orange, grape, lemon and cherry and/or strawberry flavored, when, in fact, they all the same flavor. That flavor? 'Froot,' which according to Wikipedia, stems from 'a blend of fruit flavors.'"

In the Summer of December 2012, Kellogg's introduced Froot Loops to the UK market for a limited time with only the secondary colors (orange, green and purple) included as natural color substitutes for red, yellow and blue could not be found. The recipe was also different from the US version, which Kellogg's said was 'due to European legislation we have been unable to produce Froot Loops to the same specifications as the US product. The formulations are different, including sugar and salt levels and the UK version has been produced with natural food additives and flavourings which will account for the differences in appearance and taste between the two products'. The British Froot Loops are also larger in size compared with their American counterparts, and due to the different method of formulation, are a much coarser cereal. In September 2012 Kellogg's removed Froot Loops from the UK market due to a lack of demand for the cereal; however, by mid-2013, Froot Loops are still being sold across the UK, despite the differences to the American product.

In popular culture[edit]

A bowl of Froot Loops cereal

Froot Loops was often featured on the television show All in the Family as a favorite cereal of Archie Bunker.[citation needed] Froot Loops is also often mentioned on the television sitcom Two and a Half Men as Jake's favorite cereal, after Frankenberry.[citation needed] British celebrity chef Jamie Oliver called Sarah Palin a "Froot Loop" for criticizing the Obama administration's healthy eating initiatives.[5]

In The Simpsons episode Bart's Girlfriend, Bart says that Jessica Lovejoy's hair smells like Froot Loops, to which Lisa replies "Oh yeah? Well I eat Froot Loops for breakfast!" The cereal was parodied on All That episode 14. It was also parodied in Tiny Toons Adventures episode "Acme Cable TV" in a commercial for "Foot Loops" which featured Gogo Dodo (parodying Toucan Sam) trying to convince Shirley to eat them as an alternative to granola, without success. Eddie Murphy referenced Froot Loops in his 1983 stand-up comedy routine "Delirious".[citation needed]

In the Seinfeld episode The Betrayal, Cosmo Kramer spills a bowl of Froot Loops on the kitchen counter of his neighbour Jerry Seinfeld. In a panic he sweeps the spilled Froot Loops and milk into the cutlery drawer. Later in the episode, when Jerry opens the drawer, he remarks "This drawer is full of Froot Loops.... And milk!"

Howard Wolowitz from The Big Bang Theory was given "Froot Loops" as his astronaut nickname by Michael Massimino during the 15th episode of the 5th Season of the sitcom and it was used during the early episodes of the sixth season while he was at the International Space Station.[citation needed] In Big Brother USA's Season 14, houseguest Willie Hantz referenced Froot Loops in what has become one of the most remembered tirades in the show's history: "I'm not gonna be awkward. I'm a f***ing grown-a** man. And when I come in and get something to eat, I'm gonna f***ing sit down there and eat some f***ing food, Froot Loops or whatever, cuz that's what I wanna do. And I'm gonna come out here and smoke and I don't give a f*** who's out here!"[citation needed]

In the Stargate SG-1 episode "Window of Opportunity", the characters Col. Jack O'Neill and Teal'c are caught in a causality loop, a repeated loop of time akin to the movie Groundhog Day, and O'Neill begins each loop by eating a bowl of Froot Loops. The producers of the show admitted that his eating Froot Loops was completely unintentional given the content of the episode, but they did have to glue the Froot Loops in his spoon to ensure their position would be identical in the beginning of each loop.

A box of Froot Loops can be seen briefly in the music video of "Can We Dance" by The Vamps.

On the MTV show Zach Stone Is Gonna Be Famous, boxes and bowls of the cereal are often seen in Zach's home on the dinner table. The logos on the box however are always covered up with tape so copyright infringement is avoided.

On the 16th season of CBS' long-running reality competition show Big Brother, houseguest Zach Rance invented the phrase "Froot Loop Dingus," a lighthearted insult to refer to other cast members, including Nicole Franzel upon her nomination. Upon his eviction from the series (and later during a special competition), Rance stood atop a table and sprinkled Froot Loops cereal throughout the living room.

In the sixth episode of season 12 of Two and a Half Men ,'Alan Shot a Little Girl', Louis wants a pack of Froot Loops and will not move from the cereal section unless he gets it. Later he was forcibly pulled out of the superstore by Alan and Walden.


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