Fruit by the Foot
Fruit by the Foot is very similar to Fruit Roll-Ups (also a General Mills product), in its presentation of being rolled up within itself, but differs in taste, dimension and consumption methods. The similarity in name and concept is such that many people sometimes mistakenly refer to Fruit by the Foot as "Fruit Roll-Ups" and vice versa. The snack is approximately 3 feet (0.91 m) long, and has a loop at the end. Current marketing slogans include "3 Feet of Fun!" In the early 1990s, Fruit by the Foot came with stickers that kids would frequently put on their lunch boxes to prove they had eaten Fruit by the Foot.
Sugar, in multiple forms, is the major ingredient of Fruit by the Foot, as it makes up 9 grams of each 21 gram serving. Of the top 4 ingredients in each serving, 3 of them are sweeteners (corn syrup, malodextrin, and ordinary sugar). Artificial colors and flavors are used to synthesize the various flavors that Fruit by the Foot offers; for example, the Strawberry variety contains no actual strawberries.
Fruit by the Foot contains no protein, fiber, iron, calcium, or Vitamin A.
Since the 1990s, the paper backing has been printed with games, jokes, or trivia facts - though not all flavors have it, such as 'Rippin Berry Berry'.
Produced by Saatchi & Saatchi Advertising in 1991, this was the first commercial to promote Fruit by the Foot as it was rolled out nationwide.