Fruittella

Fruittella are chewy sweets similar to Starburst and Chewits. They are made using real fruit juice, natural colours and natural flavours and shellac. They are made by the Dutch/Italian company Perfetti Van Melle, which also manufactures Mentos and Chupa Chups

Fruit Tella Stick Range

Fruittella are sold in 41g sticks in the UK in the following flavours:

• Strawberry
• Summer fruits - Orange, Lemon and Strawberry chews
• Blackcurrant
• English Fruits - Blackberry, Raspberry, Apple and Pear flavoured chews
• Strawberry Cocktail - Strawberry-Blackcurrant, Strawberry-Lemon and Strawberry Melon chews
• 2Fruity - Strawberry & Banana, Blackcurrant & Apple and Raspberry & Peach flavour chews
• Cola/Lemon - Mixed Cola and Lemon flavoured Chews, which are due to be launched in March 2012

Advertisement

Fruittella is known for their advertisement in the United Kingdom which contained spoofs of the songs I'm Too Sexy by Right Said Fred and Let's Talk About Sex by Salt-n-Pepa.

A new advert for 2009, concentrating on the flavours from nature theme, was on UK TV for the school summer holiday period. Another TV advert, based around the Natural flavour and colourings theme, will air in June/July 2011, and will concentrate of the new jsoft jelly bag range (see below).

Fruit Tella Sugar Free

Fruittella released the strawberry flavour chew in a sugar free version called Fruittella Sugar Free and available in a box Format.

Fruit Tella Filled

In 2007 they released a choc-filled Fruittella. The company kept the name Fruittella despite the fact that chocolate is not a fruit^{[citation needed]}. The chocolate Fruitella also exhibited an uncharacteristically hard texture which some members of the public did not favour, leading to a decrease in sales and the eventual demise of the sweet. In 2008, the chocolate variety returned but this time with a softer texture similar in comparison to Fruittella chews. This range has since been discontinued, but included the following flavours:

• Raspberry and Cherry
• Chocolate and Caramel
• Orange and Mango
• Strawberry and Melon

Fruit Tella Crunchies/Pixels/UFOs

Fruittella also produces a product called Fruittella Crunchies; these are similar to Mentos or Golia but with an original Fruittela centre.

In 2011, Fruittella launched a skittles-equivalent product called 'UFOs' and also 'Pixels', which are tiny pieces of chewy candy shaped pieces of Fruit tella.

Fruit Tella Hanging Bags Range

As well as chews, Fruittella have recently launched a range of hanging bags. The range in the UK includes:

• Fruittella Licorice and Fruit - Lemon, strawberry and orange chews with a licorice half. Available in 175g bags. Now discontinued.
• Fruittella Summer Fruit - Orange, Lemon and Strawberry chews in a 150g and 250g bag.
• Fruittella Chewy Mix - A mixture of orange, lemon, strawberry, apple, pear, raspberry and blackberry flavours. Available in 200g and 250g bags.
• Fruittella Crunchies - Available in a 12 x 3 pack.
• Fruittella Minis - Available in mini-stick format of orange, strawberry and lemon flavours.
• Fruittella 2Fruity - Starwberry & Banana, Blackcurrent & Apple and Raspberry & Peach flavour chews in a 150g bag
• Fruittella Duo Stix - Long flat individually wrapped, twin flavoured (apple and raspberry, Cola & lemon and strawberry & Peach), in a 150g bag.

As of May 2011, the following soft jelly bags were launched in the UK:

• Fruittella Children's Farm - Animal shaped soft jellies in a 150g bag.
• Fruittella Sour Drinks - Sugar coated fizzy sour Lemon, Lime and Orange bottle shaped soft jellies, in 50g and 150g bags.
• Fruittella Happy Jellies - Fruit jellies shaped like faces in a 150g bag.
• Fruittella 1 2 3 - Number shaped fruit flavoured jellies in a 150g bag.
• Fruittella Sealife - Sea life creature shaped jelly sweets. Available in a 50g and 150g bags.

A new 50g bag of Fruittella Jelly Hearts, individual small strawberry flavoured jellies, was launched in the UK market in January 2012.

External links

• Fruitella Website
• Fruittella advertisements
• Fruittella crunchies [1]