Fujifilm

Fujifilm Holdings Corporation
富士フイルム株式会社

Type	Public
Traded as	TYO: 4901, OTC Pink: FUJIY
Industry	Photographic Equipment & Supplies
Founded	January 20, 1934
Headquarters	Midtown West, Tokyo Midtown Akasaka, Minato, Tokyo, Japan
Key people	Shigetaka Komori President & CEO
Products	Various products relating to photography and imaging
Revenue	¥2.182 trillion (FY 2010)
Net income	¥104.431 billion (2008)
Employees	35,274 (As of March 31, 2011)
Website	www.fujifilm.com

Fujifilm Holdings Corporation, commonly known as Fujifilm, (富士フイルム株式会社, Fujifuirumu Kabushiki-kaisha) is a multinational photography and imaging company headquartered in Tokyo, Japan.

Fujifilm's principal activities are the development, production, sale and servicing of color photographic film, digital cameras, photofinishing equipment, color paper, photofinishing chemicals, medical imaging equipment, graphic arts equipment and materials, flat panel displays, optical devices, photocopiers and printers.

History

20th century

Fuji Photo Film Co., Ltd. was established in 1934 with the aim of being the first Japanese producer of photographic films. Having carried out sustained efforts in this area over the following 10 years, the company achieved domestic production of photographic films, motion-picture films and X-ray films. In the 1940s, Fuji Photo entered the optical glasses, lenses and equipment markets. After the Second World War, the Company promoted diversification, penetrating the medical (X-ray diagnosis), printing, electronic imaging and magnetic materials fields. In 1962, Fuji Photo and U.K.-based Rank Xerox Limited (now Xerox Limited) launched Fuji Xerox Co., Ltd. through a joint venture.

From the mid-1950s, Fuji Photo accelerated the establishment of overseas sales bases. In the 1980s, aiming for “World Class FUJIFILM status,” Fuji Photo expanded it production and other bases overseas, stepping up the pace of its business globalization. Meanwhile, Fuji Photo led the industry in the development of digital technologies for application in it photo-related, medical and printing businesses.

21st century

Midtown West, the current global headquarters of Fujifilm in Tokyo.

The beginning of the new millennium witnessed the rapid spread of digital technology application in cameras. Demand for photographic films showed a sudden plunge in line with the growing popularity of digital cameras. In response, Fuji Photo implemented management reforms aimed at effecting drastic transformation of its business structures.

In September 19, 2006, Fujifilm announced plans to establish a holding company, Fujifilm Holdings Corp. Fujifilm and Fuji Xerox would become subsidiaries of the holding company. A representative of the company reconfirmed its commitment to film, which accounts for 3% of sales.

Subsidiaries

Fuji Xerox was once a joint venture between Fujifilm and Xerox Corporation of North America. Fujifilm bought Sericol Ltd., a UK based printing ink company specializing in screen, narrow web, and digital print technologies in March 2005.

Products

A Fujifilm blimp.

A 100 foot tin of 16 mm Fujifilm.

Fujifilm FinePix F30 camera.

Fujifilm FinePix S5000

Photographic film

• Motion picture film stock.
• Fujichrome color reversal (slide) films.
  • Velvia: one of the most saturated and fine-grained slide films, valued by nature and landscape photographers.
  • Provia: a slide film giving more natural colors than Velvia.
  • Astia: a fined grained, low contrast slide film often used for studio or portrait applications.
  • Sensia: a low-contrast consumer slide film; the current emulsion is considered to be identical or near-identical to Astia in the professional line.
  • Fortia: consumer slide film, featuring extremely vivid color rendering suitable for flower photography and other high-saturation applications (for Japanese market).
• Fujicolor color negative (print) films.
  • Fujicolor Pro 160S, 160C, 400H, and 800Z (formerly NPS, NPC, NPH, and NPZ): Professional films with different levels of contrast.
  • Reala: the first film to use the fourth cyan-sensitive layer, currently sold under Superia Reala name.
  • Superia: intended for snapshots.
  • Press: Cut from the same emulsion stock as Superia, but cold stored and sold as a professional film.
• Fuji Neopan Professional black & white negative film. As a side note, Neopan 400 and 1600 were designed to use the same developing times, and can be developed in the same tank/machine and developer combination simultaneously. ACROS and SS do not share this feature.
  • Neopan SS: ISO 100 film, most common and least expensive Neopan film
  • Neopan ACROS: ISO 100 film, finer grain than SS but usually more expensive
  • Neopan Presto: ISO 400 speed film
  • Neopan Super Presto: ISO 1600 for low-light shooting or fast action

Cameras and lenses

• The Clear Shot series of 35mm compact cameras.
• Fotorama series of instant camera.
• The Fujifilm FinePix series of digital cameras, some of which employ Fujifilm's Super CCD technology, including F-mount compatible digital SLRs like the FinePix S5 Pro, and compact cameras like the FinePix F-series and A-series.
• Various rangefinder cameras, and older Fujica film cameras.
• Professional film cameras such as the GW670, GW690, and Fuji GX680 6x8cm medium format cameras.
• Fujinon camera lenses and binoculars: including the most widely used television lenses in the world.

Other

• Photographic paper.
• Inkjet printer paper.
• Magnetic media, including audiotape, videotape, and floppy disks.
• Optical media, such as DVDs and CDs, mostly produced by Ritek and Taiyo Yuden; some by Philips.
• Photostimulable Phosphor Plate - X-ray film.
• Base material for LCD displays.
• instax: Fuji instant film packs and backs for sheet film cameras.
• Minilab equipments, announced in 2006 a global alliance with Noritsu Koki, together holding a market share of more than 80% of the global market.
• Digital X-Ray, digital mammography and computed radiography devices.
• Synapse Radiology PACS.
• Synapse Cardiovascular PACS.
• Synapse RIS.

See also

• xD-Picture Card
• DIGITAL Q1 entry-level camera model
• List of photographic equipment makers
• Fujifilm FinePix
• Fujifilm cameras

External links

• Fujifilm
• The fujifilm Collection, single use cameras page by Christophe DUCHESNE
• Fujica film camera instruction manuals English - PDF

Forums

• Finepix German Forum
• fujiforum.com English