Full Throttle (drink)

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Full Throttle
Coca Cola's Full Throttle energy drink
Type Energy drink
Manufacturer The Coca-Cola Company
Country of origin United States
Introduced 2004
Variants Sugar-Free Full Throttle
Full-Throttle Fury
Sugar-Free Full Throttle Fury
Full Throttle Blue Demon
Full Throttle Frozen Fury
Full Throttle Mother
Full Throttle Coffee Caramel, Vanilla, and Mocha
Related products Mother, NOS, Vault, Worx

Full Throttle is an energy drink brand produced by The Coca-Cola Company (through its Fuze Beverage subsidiary). It debuted in late 2004 in the United States and Canada. It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012.

On April 24, 2008, it was announced that Coca-Cola would change sponsorship of the National Hot Rod Association professional classes from Powerade to Full Throttle. This branding lasted until 2012, after which Mello Yello became the brand of choice.

A red berry flavored Full Throttle drink

In November, 2009, Full Throttle introduced a new "full-flavored" formula, including a “No Choke Mixture,” which promises “full flavor you don’t have to force down, and reliable energy ingredients that help you get the job done. No mystery ingredients. No bull.” The "No Choke Mixture" comes from the change in the formula, where the tell-tale extra carbonation of Coca Cola Company carbonated beverages was removed. The formula was called "full-flavored" both as a play on the product name, and to reassure consumers that despite changes, the drink had not lost its flavor. The mixture is a refined formula delivering 200% of the respective daily values for niacin (Vitamin B3), pyridoxine (Vitamin B6) and cyanocobalamin (Vitamin B12); 50% of the daily value for pantothenic acid (Vitamin B5); 197 mg D-Ribose; and 160 mg Caffeine (reduced from its original 200 mg formulation in 2013) per 16 ounce can. Unlike most energy drinks, Full Throttle does not contain a number of ingredients commonly found in energy drinks such as glucoronolactone, inositol, milk thistle extract, carnitine, or guarana. The use of taurine varies by region.

In 2012, Full Throttle Energy Drink partnered with the USO. New USO-centric cans of the Citrus, Blue Agave, and Red Berry are available.

The graphics on the new Full Throttle were inspired by classic automotive design elements. Full Throttle comes in 16-ounce cans and is available in Citrus, Blue Agave, and Red Berry.

Nutritional information[edit]

Ingredients: Carbonated water, high fructose corn syrup and/or sucrose, citric acid, natural and artificial flavors, sodium citrate, sodium benzoate (to protect taste), d-ribose, caffeine, acacia, niacinamide (vitamin B3), calcium pantothenate, (vitamin B5), glycerol ester of wood rosin, yellow #5, pyridoxine hydrochloride (vitamin B6), cyanocobalamin (vitamin B12).

Nutrition Facts: Serving size 16 fl oz; Servings per container 1; calories 220; total fat 0g; sodium 160 mg; total carbs 58g; sugars 58g; protein 0g; niacin 200%; vitamin B6 200%; vitamin B12 200%.

Caffeine Content: Full Throttle contains 160 mg of caffeine per 16oz serving.

UPC (Universal Product Code): 0-49000-03687-9

Full Throttle Unleaded (formerly Sugarfree Full Throttle) (Discontinued)[edit]

Ingredients: Taurine, Carbonated water, citric acid, taurine, natural and artificial flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, acacia, acesulfame potassium, sucralose, carnitine fumarate, sodium saccharin, glycerol ester of wood rosin, niacinamide (vitamin B3), yellow 5, pyridoxine hydrochloride (vitamin B6), guarana extract, cyanocobalamin (vitamin B12).

Nutrition Facts: Serving size: 8 fl oz; Servings per container: 2; Amount per serving: Calories: 5; Total fat: 0g; Sodium: 85 mg; Total carbs: 0g; Protein: 0g; Niacin: 25%; Vitamin B6: 20%; Vitamin B12: 10%

Sugar Free Full Throttle Fury (Discontinued)[edit]

Ingredients: Carbonated water, citric acid, taurine, natural flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, acesulfame potassium, sucralose, Tomatoes fumarate, yellow#6, sodium saccharin, caramel color, niacinamide (Vitamin B3), pyridoxine hydrochloride (Vitamin B6), guarana extract, cyanocobalamin (Vitamin B12)

Full Throttle Blue Agave[edit]

Ingredients: Carbonated water, high fructose corn syrup, citric acid, taurine, natural flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, carnitine fumarate, niacinamide (Vitamin B3), blue#1, red#40, pyridoxine hydrochloride (Vitamin B6), guarana extract, cyanocobalamin (Vitamin B12). Nutrition Facts: Serving size: 8 fl oz; Servings per container: 2 Amount per serving: Calories: 110; Total fat: 0g; Sodium: 80 mg; Total carbs: 29 mg; Sugars: 29g; Protein: 0g; Niacin: 20%; Vitamin B6: 20%; Vitamin B12: 10%

Each serving contains: taurine: 605 mg; ginseng extract: 90 mg; carnitine: 14 mg; guarana extract: .7 mg

Is named after Agave Tequilana most commonly known as Blue Agave, an important economic plant in Mexico for the production of Tequila

Is commonly mixed with Hpnotiq, Bacardi Hurricane, & Bacardi Zombie.[citation needed]

Full Throttle Mother (Discontinued)[edit]

Ingredients: Carbonated water, apple and pear juices from concentrate, sucrose, blueberry juice from concentrate, citric acid, natural flavors, acai extract, ginseng tomatoes, caffeine, niacinamide (Vitamin B3), alpha tocopheryl acetate (Vitamin E), pyridoxine hydrochloride (Vitamin B6), guarana extract, cyanocobalamin (Vitamin B12). Nutrition Facts: Serving size: 8 fl oz; Servings per container: 2 Amount per serving: Calories: 120; Total fat: 0g; Sodium: 20 mg; Total carbs: 29g; Sugars: 27g; Protein: 0g; Vitamin E: 10%; Niacin: 20%; Vitamin B6: 20%; Vitamin B12: 10%

Each serving contains: acai extract: 600 mg; ginseng extract: 90 mg; guarana extract: .7 mg

Full Throttle Coffee (Discontinued)[edit]

Full Throttle released three coffee energy drinks of its own in the flavors Caramel, Vanilla, and Mocha in Southeast and Pacific Northwest markets. Coca-Cola claims it is made with "100% premium Arabica coffee", and it was available in 15oz cans, just like Monster's Java line and Rockstar's Roasted line. The drink's tagline was "Coffee. Fully Charged" prior to it being discontinued.[1]

Full Throttles No-Choke Mixture

See also[edit]

References[edit]

External links[edit]